• Ad Blocking – Statistics and Trends

    Ad blocking has grown from roughly 21 million users in 2009 to 198 million active global users as of June 2015 and is estimated to cost publishers nearly $22 billion during 2015.  Check out our infographic on Ad Blocking for latest ad blocking statistics and trends.

    Ad Blocking Statistics and Trends

     

    Infographic by- Invesp Conversion Optimization

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    Estimated Ad Blocking Cost (in Billions)

    YearEstimated cost ( in Billion)
    201411.7
    201521.8
    201641.4

    Ad Blocking by Industry

    Industry%age
    Gaming26.5%
    Social Networking19.1%
    Tech / Internet17.0%
    Education16.9%
    Sports / Recreation15.5%
    Financial Services13.3%
    Automotive11.2%
    Search Engine / Portals10.5%
    Restaurants Dining / Food10.0%
    Political / Social Advocacy6.9%
    Travel6.9%
    Health5.4%
    Personals / Dating5.2%
    Real Estate5.0%
    Charitable Organizations4.9%
    Government / Legal2.5%

    Ad blocker users by Age and Gender

    By Gender

    By Gender%age
    Male65%
    Female35%

    By Age

    By Age%age
    18-3441%
    35-5436%
    55+23%

    60% of current ad blocker users would turn off ad blocking for content

    51% have been using ad blocking for 3+ years

    Length of time using ad blockers

    Length of time%age
    Less than 6 months13%
    6-11 months9%
    1-2 Years27%
    3-4 Years17%
    More than 5 Years34%

    Popular reasons to use Ad Blocking

    Reasons%age
    Ads are annoying35%
    Block the ads/don’t like ads27%
    Protection from Virus / Spyware9%
    Speed up my system8%
    Too many ads6%
    Preventing spam5%
    Ads are too large3%
    Inappropriate content3%
    Security / Protection2%
    To save data usage / Bandwidth2%
    Ads waste too much time2%

    Globally, the number of people using ad blocking software grew by 41% year over year

    Ad blocking rates by country (Unique Visitors)

    Country%age
    France27%
    Germany24%
    Canada16%
    Spain14%
    Netherlands14%
    UK10%
    US9%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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