Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Website Expert Review

How to Conduct A Website Expert Review For Conversion Optimization

  • 7 minutes

Reading Time: 7 minutes Having a website is not nearly enough. You need to optimize it for conversions by providing a seamless user experience that encourages visitors to take the desired action.  This is where a website expert review comes into play.  A website expert review is a thorough evaluation of your website by a professional. The review focuses […]

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  • Conversion Optimization Strategy, conversion strategy, CRO Plan, CRO strategy
How to Create a Robust Conversion Optimization Plan?

How to Create a Robust Conversion Optimization Strategy?

  • 10 minutes
The Average Website Conversion Rate by Industry (Updated 2023)

The Average Website Conversion Rate by Industry (Updated 2023)

  • 10 minutes
The Conversion Framework: 7 Principles to Increase Conversion Rates

The Conversion Framework: 7 Principles to Increase Conversion Rates

  • 9 minutes
Optimizing Your Website for Trust: How to Create a High-Converting Website

Optimizing Your Website for Trust: How to Create a High-Converting Website

  • 11 minutes
Fears, Uncertainties and Doubts: Reducing Visitor Anxieties to Increase Conversions

Fears, Uncertainties and Doubts: Reducing Visitor Anxieties to Increase Conversions

  • 10 minutes
14 Proven Ways to Increase the Conversion Rate of Your Website

14 Proven Ways to Increase the Conversion Rate of Your Website

  • 10 minutes
Price, Scarcity, and Urgency: Use Incentives to Increase Conversion Rates on Your Website

Price, Scarcity, and Urgency: Use Incentives to Increase Conversion Rates on Your Website

  • 13 minutes
  • Ecommerce, Intermediate
Using Buyer Personas: The Cornerstone Ingredient for Better Conversions

Using Buyer Personas: The Cornerstone Ingredient for Better Conversions

  • 9 minutes
online buyer journey stages

Buyer’s Journey Stages: Optimizing Your Website for Every Stage of the Online Buying Cycle

  • 12 minutes
sales complexity

Sale Complexity: How It Impacts Online Conversion Rates and How to Design for It

  • 7 minutes
A/B Testing Vs. multivariate testing

A/B Testing Vs. Multivariate Testing: Which One Is Better

  • 8 minutes
9 Best Practices For Conversion Rate Optimization

9 Best Practices For Conversion Rate Optimization

  • 8 minutes

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