• # Multivariate and A/B Testing Best Practices

Conducting a multivariate test is exciting. By using the right tool, you can quickly develop different designs for your website, direct visitors to each design and watch the conversions for each variation. Done incorrectly, AB testing can result in a waste of money, a misuse of man-hours, and, even worse, a decrease in your conversion rates.

• # Comparing Multivariate & AB Testing Tools

On the journey of increasing the conversation rate on your website, you need the precise help of your visitors and clients’ input. You need to evaluate the efficacy of hundreds of possible designs and compare dozens of different results. You have heard there are tools out there to help you in your quest, but staggering

• # The Difference Between AB Testing and Multivariate Testing

A/B and multivariate testing share the same concept: splitting visitors between several designs of your website or webpage in order to determine which of these designs generates more conversions. If you are deciding which type of test best suits your conversion rate optimization, read on to find out more about particular characteristics of A/B and

• # What is Multivariate Testing?

Multivariate Testing or MVT testing is the process of testing multiple variations of multiple elements on a webpage with the goal of determining the best combination of elements to increase conversions. By using MVT testing software, you can test different variations of any element on your page (headlines, images, buttons, etc) to measure their impact

• # The difference between AB testing and multivariate testing

A/B and multivariate testing share the same concept: splitting visitors between several designs of your website or webpage in order to determine which of these designs generates more conversions. If you are deciding which type of test best suits your conversion rate optimization, read on to find out more about particular characteristics of A/B and

• # What is AB testing (split testing)?

If visitors are not converting on your website, then obviously, there is something wrong that is stopping them. You can go ahead and ask your design team to create new designs but the question remains: how do you know that the new designs will convert more visitors compared to the original design? That is where

• # A Dozen Thoughts on A/B Testing for Beginners

Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and

• # What is Multivariate Testing?

Multivariate Testing (MVT Testing) is the process of testing multiple variations for multiple elements on a webpage with the goal of determining the best combination of elements to increase conversions.

• ## Conversion Optimization

The Art and Science of Converting Prospects to Customers

By Khalid Saleh and Ayat Shukairy