• Email Marketing – Statistics and Trends [Infographic]

    Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015.  That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.

    Email Marketing  Statistics and Trends

    Infographic by- Invesp landing page optimization

    To Publish this Image on your Blog or Website . Copy this code

    The number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018

    Types of E-mail We Receive

    Email TypePercentage


    U.S. companies send an average of 1.47 million emails per month. Out of this number, the percentage of marketing emails (59%) is 18% more than the transactional e-mails (41%)

    46% of email users receive fewer than 5 promotional emails per day

    Percentage Of Promotional E-mails Received Per Day

    Promotional E-mails Received Per DayPercentage
    Less than 546%
    More than 2014%


    Email is 40 times more successful at acquiring new clients than either Facebook or Twitter.

    81% of surveyed US digital shoppers said they were at least somewhat likely to make additional purchases, either online or at a store, as a result of targeted emails

    42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% cite email as the most effective lead generation tactic.

    73% of marketers agree that email marketing is the core to their business.

    72% of online adults in the US send or receive personal emails via their smartphones at least weekly.

    A third of marketers say their subscribers read emails on mobile devices at least 50% of the time.

    59% of marketers plan to increase their email marketing budgets in 2015.

    For 69.7% of US internet users, email is the preferred method of communicating with businesses.

    20% of marketers say that the primary revenue source of businesses is linked directly to email operations.

    70% of email readers open emails from a brand or company in search of a deal, discount, or coupon.

    You are 6 times more likely to get a click-through from an email campaign than you are from a tweet

    E-mail has the highest conversion rate (66%), when compared to social, direct mail and more for purchases made as a result of receiving a marketing message.

    Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.

    Open Rates For Emails With Personalized Subject Lines By Industry

      IndustryOpen Rate
    Multi-channel retailers37%
    Business Products and Services27%
    Media and Entertainment15%
    Consumer Products and services6%


    Mobile clicks now account for almost 40% of all email clicks, a 10% Year-on-Year increase.The average revenue per mobile click equaled $0.40. This is more than double the desktop’s average revenue per click, which amounted to $0.19.

    Email marketers using responsive design saw a 40% higher CTO rate versus non-responsive marketing emails.

    Featured Image Source – https://www.flickr.com/photos/epublicist/8585151633

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email: