• Global Online Retail Spending – Statistics and Trends

    Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016.  In terms of country, UK has the highest retail E-commerce sales as %age of total retail sales (15.6%) , followed by China (13.8%), Norway (11.5%), Finland (10.8%) and South Korea (10.5%).  Check out our infographic “Globe Online Retail Spending” for latest statistics and trends.

    Global online retail spending Statistics and Trends

     

    Infographic by- Invesp Conversion Optimization

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    Estimated online retail sales worldwide

    YearRetail Sales (In trillion USD)%age of total retail sales
    2014$1,3165.9%
    2015$1,5926.7%
    2016$1,8887.4%
    2017$2,1978.2%
    2018$2,4898.8%

     

    Digital Buyers penetration Worldwide

    Year%age of total internet population
    201442.7%
    201544.3%
    201645.4%
    201746.4%
    201847.3%

     

    Top 10 countries with retail E-commerce sales as %age of total retail sales

    CountryE-commerce retail sales as %age of total retail sales
    2015201620172018
    UK14.4%15.6%16.9%18.0%
    China12.0%13.8%15.5%16.6%
    Norway10.7%11.5%12.1%12.7%
    Finland10.4%10.8%11.2%11.5%
    South Korea9.8%10.5%11.3%12.0%
    Denmark9.3%9.9%10.4%10.8%
    Germany8.4%9.4%10.4%11.2%
    US7.1%7.7%8.3%8.9%
    Canada5.9%6.6%7.4%8.2%
    Japan5.4%5.8%6.2%6.7%

     

    %age of E-commerce Traffic and Sales by Device

    Device%age of E-commerce traffic%age of Retail Sales
    PC53.9%76.9%
    Smartphone33.7%10.7%
    Tablet12.4%12.4%

     

    Nearly One in Four online shopper shop online at least once a week.

    GenderFrequent (Shop at least once per week)Occasional (Shop at least once per month)Infrequent (Shop at least once per year)
    Male30%32%38%
    Female18%40%42%

     

    Online Shopping Frequency ( By age)

    By AgeFrequent (Shop at least once per week)Occasional (Shop at least once per month)Infrequent (Shop at least once per year)
    18-2935%41%24%
    30-3937%35%28%
    40-4923%35%42%
    50-6417%38%45%
    65+11%31%58%

     

    Top Countries by average e-commerce revenue by online shopper

    CountryAverage revenue per online shopper
    United States$1,804
    United Kingdom$1,629
    Sweden$1,446
    France$1,228
    Germany$1,064
    Japan$968
    Spain$849
    China$626
    Russia$396
    Brazil$350

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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