Global In-app Purchase Revenue Statistics and Trends [Infographic]

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.

Global In App Purchase Revenues

Infographic by- Invesp CRO

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Estimated Global In-App Purchase Revenue Stats (in Millions USD)

  Year Amount (in Million USD)
2013 4,591
2014 7,856
2015 14,001
2016 23,771
2017 36,887

 

Just over 5% of app users currently spend money on in-app purchases.

Percentage Share of Paying Users by Region

  Region Paying Users Penetration (%age of total App Users)
Asia 5.9%
North America 5.8%
Europe 5.0%
Latin America 2.4%

 

In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads.

Estimated average In-App Purchase per User

User Average In-App Purchase Per User Per App
iPhone $1.08
Android $0.43

 

Monthly In-App Spend per user, per app

 Region In- App Spend per user
Global $0.50
Asia $0.70
North America $0.61
Europe $0.26
Latin America $0.16

 

 

 

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Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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