• US Online Ad Spending Statistics

    Detailed Infographic covering the latest US Online Ad Spending Statistics for Search Engines, Online Display Advertising, Online Video Ads and Social Media Ad Spending

    Infographic by- Invesp

    US Online Ad Spending Statistics

     

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    US Ad Spend On Search Engines

    YearSearch Ad Spending

    ( In Billions)

    %age Change
    201115.3627.9%
    201219.5127.0%
    201322.8617.2%
    201425.4111.2%
    201527.377.7%
    201629.116.3%

    US Search Ad revenues for the Top 4 Search Engines

    Search Engine2011201220132014
    Google74.4%77.9%78.7%79.8%
    Bing7.0%7.0%7.7%8.7%
    Yahoo6.7%4.5%3.6%3.0%
    AOL1.5%1.0%0.8%0.6%

    Top 10 Google Adwords Advertisers of 2011 (Jan-Sept 2011)

    CompanyPPC Spend
    IAC/Interactive Corp$174,231,000
    Amazon.com$118,501,000
    AT&T$115,564,000
    Expedia$92,163,000
    Experian Group$79,281,000
    Microsoft Corp$70,943,000
    eBay$70,554,000
    Priceline.com$67,616,000
    Capital One Financial Corp.$57,080,000
    State Farm Mutual Auto Ins. Co.$54,507,000

    Top 10 Industries that in Spent the Most On Google Ads 2011

    IndustryAmount Spent on Google Ads ( In Billions)
    Finance and Insurance4.0
    Retailers and General Merchandise2.8
    Travel and Tourism2.4
    Jobs & Education2.2
    Home & Garden2.1
    Computers and Consumer Electronics2.0
    Vehicles2.0
    Internet & Telecom1.7
    Business & Industrial1.6
    Occasions & Gifts1.2

    Video Advertising

    181 million U.S. Internet users watched nearly 37 billion online content videos and more than 10 billion video ads in May 2012.
    21.6% of online videos viewed were video ads, representing more than 1 in 5 videos viewed online.

    The average viewer watched 21.9 hours of online video content. Video ads accounted for 1.9 percent of all minutes spent viewing video online.

    Average conversion rates for online video increased 10% from 39.9% to 43.9% during Q4 2011.

    The duration of the average online content video was 6.5 minutes, while the average online video ad was 0.4 minutes

    Top U.S. Online Video Ad Properties Ranked by Video Ads Viewed (May 2012)

    Video PropertyAd Videos Views ( In Millions)Total Ad Minutes (in Millions)Frequency ( Ad Videos Per Viewer)
    Hulu1,666,84672555.5
    Google Sites1,385,27314318.6
    Brightroll video network1,130,98367310.3
    Adap.tv966,20455613.1
    Tubemogul896,78725917.4
    Specific Media751,5423597.7
    Tremor Video725,94440814.1
    SpotXchange615,29032613.5
    Auditude569,86221911.6
    ESPN490,10316928.6

    Display Advertising

    Facebook Delivers 1 out of every 4 Display Ads

    Top 10 US Online Display Ad Publishers by Number of Impressions

    Ad PublishedNumber of Impressions (in Millions)
    Facebook1,343,170
    Yahoo Sites528,993
    Microsoft Sites215,650
    Google Sites173,929
    AOL Inc131,373
    Turner Digital Network73,588
    Glam  Media54,810
    ESPN47,096
    Viacom Posts38,532
    eBay34,464

    Top 10 US Online Display Advertisers of 2011 by Number of Impressions

    AdvertisersNumber of Impressions (in Millions)
    AT&T Inc195,792
    Experian Interactive67,565
    Verizon Communications49,481
    Scottrade Inc44,031
    Google Inc40,454
    Microsoft Corporation38,662
    Netflix Inc36,991
    Ebay Inc32,302
    Progressive Corporation30,042
    InteractiveCorp (IAC)29,403

    Social Media Ad Spending

    U.S. social media ad spending will reach $9.8 billion in 2016

    YearNational  Ad Spend (in Billions)Local Ad Spend (in Billions)Total Spend  (in Billions)
        
    20113.00.843.8
    20123.61.24.8
    20134.41.55.9
    20145.02.07.0
    20155.82.58.3
    20166.73.19.8

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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2 thoughts on “US Online Ad Spending Statistics”

  1. Some of these stats really make you think about how “search results” are commodity of sorts

  2. Marley F. says:

    Good infographic, it’s hard to believed that this giant companies dare to spend this much. Well, the more they invest in marketing it really shows that the ROI seems doing good.

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