• Understanding Online Shopping Behavior [Infographic]

    Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

    Understanding the online shopping behavior

     

    Infographic by- Invesp

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    Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016

    US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013

    By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web

    Percentage Of Consumers Who Shop Online – By Age And Gender

    By Age

    Age%age
      
    18-247.6%
    25-3418.6%
    35-4423.1%
    45-5424.0%
    55-6416.4%
    65+10.3%

     

    By Gender

    Gender%age
      
    Male40.9%
    Female59.1%

     

    81% of consumers do research online before making a purchase decision.

    Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.

    The average consumer today checks 10.4 information sources before buying anything.

    Major Sources Used By Consumers To Research Product Information Before Purchasing

    Sources%age
      
    Used search engine or social media site62%
    Visited brand or manufacturer website60%
    Visited retail website57%
    Visited local store42%
    Spoke with friends and family29%
    Visited professional review website20%
    Visited comparison shopping website19%
    Visited a consumer review website19%
    Visited an online portal13%

     

    49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.

    54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.

    Devices Used To Access The Internet By US Consumers (Per Week)

    Devices%age
      
    Computer79.0%
    Mobile Phone43.5%
    Tablet17.0%

     

    Top Motivational Factors For Consumers To Purchase On Regular Basis

    Factors%age
      
    Discounts, deals & promotions48%
    Quality products42%
    Good product value42%
    Free samples42%
    Customer loyalty or reward programs38%
    Excellent customer service36%
    Trustworthy brand34%
    Good selection of products33%

     

     

     

     

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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