• How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]

    4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.

    How Social Media Influences Purchase Decisions – Statistics And Trends


    Infographic by- Invesp

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    Social Media Sites Most Likely To Influence Purchases

     Social Media Site%age


    78% of respondents said that corporate social media posts impact their purchases

    Why Consumers Follow Brands On Social Media

    To keep up with activities52%57%35%41%
    To learn about products and services56%47%56%61%
    To leverage sweepstakes and promotions48%36%28%20%
    To provide helpful feedback32%27%22%23%
    To join brand fan communities27%26%25%19%
    To make purchases21%15%25%21%
    To complain about products and services18%19%12%9%


    Social Media-Related Shopping Stats

    After marking an item as Favorite:

    • 50% of the shopping within a week
    • 80% of the shopping within 3 weeks
     Social Media Site%age


    How Social Media Influences Purchase Decisions

    Additional product information43%25%26%
    Product discovery35%31%35%
    Purchase location identification28%15%38%
    Purchase reminder26%23%32%
    Product recommendation26%19%32%
    Product sale or purchase alert19%37%32%


    41% of shoppers shop impulsively for an item after seeing it on social media.

    88% of people deliberately searched for the item they purchased or marked it as Favorite

    50% of Pinterest purchasers created a pinboard specifically for a purchase decision

    Major Product Categories For Social-To-Sale Purchases

    Product CategoryPinterestFacebookTwitter
    Food & Drink24%14%13%
    Art & Design21%5%9%
    Gardening & Décor18%8%8%
    Fashion & Beauty17%22%18%
    Tech & Electronics6%25%34%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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One thought on “How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]”

  1. Markupcloud says:

    Absolutely right social media plays a vital role in businesss development.I had personally seen the difference of social media and organic lead.

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