A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
Infographic by- Invesp Conversions
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A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Testing areas:
| Website | 77% of companies |
| Landing page | 60% of companies |
| 59% of companies | |
| Paid search | 58% of companies |
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when user testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
