Reading Time: 20 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest … Continue reading What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions