Influencer Marketing Fraud – Statistics and Trends [Infographic]

Reading Time: < 1 minute Did you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.

The Importance of Influencer Marketing – Statistics and Trends

Reading Time: 2 minutes Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer […]

What Are The 4Ps Of Marketing? The Marketing Mix Explained (with examples)

Reading Time: 11 minutes Products aren’t sold off the shelves because they’re amazing and revolutionary. Having an ‘amazing product’ is no longer enough. I ran out of fingers when I counted the number of amazing products expected to sell, like hotcakes, but failed due to poor marketing.  Think of Crystal Pepsi. Or Amazon Fire Phone. Or that Cheetos Lip […]

What is CRO Marketing and Why You Shouldn’t Ignore It

Reading Time: 14 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, scroll down, and you’ll see the introduction. Many online brands are already doing what it takes to drive website traffic. […]

The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign

Reading Time: 14 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online […]

How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends

Reading Time: 2 minutes Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their […]

What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions

Reading Time: 20 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]

The Importance of Word Of Mouth Marketing – Statistics and Trends

Reading Time: 5 minutes In today’s highly competitive business environment, understanding the importance of word of mouth marketing and the trends that shape it is vital for success. Word of mouth marketing has long been recognized as a powerful force that drives consumer behavior, advocacy marketing, and brand loyalty. In fact, as the digital landscape continues to evolve, the […]

The Top 10 Marketing Books of All Times (Updated 2024)

Reading Time: 30 minutes We have updated this list and added more books that every marketer should cover if they want to accelerate their growth in this field. Below this first list, we have added more marketing books that you should add to your reading list immediately.  Suppose you are in the online marketing business. In that case, you […]

Optimizing Your Website for Trust: How to Create a High-Converting Website

Optimizing Your Website for Trust: How to Create a High-Converting Website

Reading Time: 11 minutes Trust is the cornerstone of long-distance relationships. Without the proximity of in-person purchases in brick-and-mortar stores, trust becomes vital in your connection to your online customers. Luckily, you can manage and convey trust on your site, as one of the dynamics of the Conversion Framework. Our Framework is built around the potential customer’s needs, interest, motivations, […]