All posts by Ayat Shukairy

  • Top 20 Site Analytics Tools to Help Optimize Your Site

    **Thank you for all the wonderful comments and suggestions of analytics tools. This is an update of our last post with 5 more more great tools to add to your list.

    Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re on the right track. And if the data is reviewed and utilized on the site it will help you increase conversion rates. Who doesn’t use analytic tools these days? You’d be surprised. We have come across ecommerce site marketing VP’s that can barely tell

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  • Exit Rate vs. Bounce Rate

    We’ve addressed an entire section in our recently released landing page handbook to explaining the difference between exit rate and bounce rate. When each of these terms is explained, it’s very easy to assume that they are the same number, but each calculates when visitors leave a site at a different point.

    A bounce rate is the percentage of visitors that leave a website within x number of seconds without visiting any other page. So if you were to search for the term “baby party favors” on Google the following would be the results:

    Clicking on the first organic

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  • Who are you talking to exactly: E-mail and video marketing

    We talk a lot about adhering to your target market through the creation of personas. But in an attempt to target their market segments some companies take a rather peculiar approach.

    Early April, Robert Gorell of Grokdotcom posted an interesting article about Spirit airlines. In their attempt to promote their latest campaign, they ran a promotion with an edgy headline: “We’re Having a Threesome!”

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  • Which converts more: Long copy vs. short copy

    The debate on whether to use long copy as opposed to short copy has been ongoing for a few years now, and still there isn’t a concrete answer.  There will be no right answer ever because it ultimately depends on your product, target market and the role of each page of your site.  There isn’t a “one size fits all” rule about anything within the realm of conversion optimization, and that definitely applies to long copy as well. The more important question to consider is how do I decide, based on my target market and product, when to use long

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  • 9 Deadly mistakes of e-commerce sites

    All e-commerce sites are designed to get the site visitor and prospective customer to make a purchase. Everything in the site must lead to that desired action. There are many issues that must be considered such as: How easy is it to navigate your site? How fast do your pages load? Can users find what they are looking for? These are a few of the most common mistakes ecommerce sites tend overlook:

    1. Poor product images- Large images swallow precious time and increase FUD’s (fears uncertainties and doubts) because of the longer loading periods. So make sure to edit and

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  • So how do you create personas for your site?

    How can you create a persona for your site? Let’s look at a real life example. Best Buy  scanned their market, reviewed customer profiles and buying habits, and came up with the perfect target client. One that doesn’t know much about electronics, is easily swayed by a salesman, and is in a rush to get it and get out of the store: the “soccer” mommy.  After researching their sales stats etc., the soccer mom was the perfect target customer.

    Their training efforts, store set-up, and customer service are all geared towards helping her, “Jill.”  She’s the perfect customer; her

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  • Personas: Understanding the 4 main temperaments

    We’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place.

    This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for our purposes) into four main categories: logical, caring, aggressive, and implusive.  Each temperament requires careful consideration of the copy structure, tone and general lingo.  And each of your personas will have one or more of these temperaments. So how can you cater your site to

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  • Personas revealed: Why personas will help you increase online conversion rate

    We have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets.

    Did you ever notice how great it feels to explain your business or an idea you believe in to a friend, a co-worker, or even a client? When I sit face to face with a person and talk to them about our services, there is enthusiasm, focus, and most

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