Here is the painful truth: Visitors do not care about you or your company. They come to your site with different objectives and goals fueled by unique personalities and many times just browsing or surfing the net. So, what can you do to persuade them to take an action?

One of the most important ways the internet revolutionized marketing is by adding true accountability to it. Pre-internet there was no real way to measure the result of running marketing efforts. There was a clear separation between spending money on a marketing campaign and getting some measureable and quantifiable results for that campaign. There were no tools to give real detailed data on the success of a campaign. And even in the cases where some information could be collected, most marketing professionals did not care much for it since after all it’s the job of the accounting department to …

It sounds all too familiar: limited budget, limited resources and a website that does not generate enough revenue, right? So if this is you, where should you start? If your online sales are low then conventional wisdom tells you to bring more people to your site. It is a numbers game after all, isn’t it? The more people you bring, the higher are your chances of converting more of these visitors into actually clients. Of course companies that sell conversion optimization services would disagree with this completely. But just like many other realities online, the truth is somewhere in …