All posts by Khalid Saleh

  • Performance Marketing: Rethink your marketing campaings

    One of the most important ways the internet revolutionized marketing is by adding true accountability to it. Pre-internet there was no real way to measure the result of running marketing efforts. There was a clear separation between spending money on a marketing campaign and getting some measureable and quantifiable results for that campaign. There were no tools to give real detailed data on the success of a campaign. And even in the cases where some information could be collected, most marketing professionals did not care much for it since after all it’s the job of the accounting department to

    Read More
  • A case against multivariate testing

    Conversion optimization is one of the greatest developments in modern day marketing. During no other time were marketers ever able to get instant feedback on a marketing initiative, adjust it accordingly and receive even more accurate feedback. Multivariate testing has been at the heart of any conversion optimization approach. Yet I am reassured, one client after the next, that that Multi Variant testing is one of the main factors that reduces the quality of optimization work. One of the pleasures of attending the computer science program at the University of Texas at Austin was having the occasional chance to attend

    Read More
  • Secrets to creating a successful viral campaign

    Viral marketing, buzz marketing, word of mouth marketing, grass roots marketing; call it whatever you like, but getting people to talk about your product or service is marketing at its best. Forget about your marketing department promoting your company, and let’s talk about everyone “else” doing the marketing for you. Of course, it’s easier said than done. The problem is not in the “what” but in the “how.” If it were that easy to create a viral marketing campaign, everyone would be doing it. But that is the beauty of the whole thing. Not everyone can do it. I

    Read More
  • Embrace Impatience to Sell Online

    You might have heard various numbers about how many seconds the average person is willing to spend looking for what he wants on a website before leaving to look elsewhere. It is difficult to get a trustworthy measure of the average and many companies with the resources to get truly accurate stats would not disclose it anyway. I have heard numbers as low as 7 seconds.

    Whatever the average time, the fact is people are impatient online and you will not change that. As a matter of fact, the situation will probably get worse as bandwidth gets bigger, sites

    Read More
  • What is more important: increase traffic vs. convert traffic

    It sounds all too familiar: limited budget, limited resources and a website that does not generate enough revenue, right? So if this is you, where should you start? If your online sales are low then conventional wisdom tells you to bring more people to your site. It is a numbers game after all, isn’t it? The more people you bring, the higher are your chances of converting more of these visitors into actually clients. Of course companies that sell conversion optimization services would disagree with this completely. But just like many other realities online, the truth is somewhere in

    Read More
  • 31 quick points to instantly understand online conversion

    I learned the hard way that I make too many assumptions when talking to prospects as I was going through a presentation for a website conversion optimization project. Part of the presentation dealt with the math behind site conversion. Nothing too complex, just the basics, or at least that is what I thought. The puzzled look on the faces of the two managers was funny as well as thought provoking. On the negative side, I do not think that client will sign up with our services. On the positive side, the experience gave me a topic for my next

    Read More
  • Page 16 of 16« First...1213141516