All posts by Stephen Da Cambra

  • The 3 Pillars of Ecommerce Success

    Pillars work together to provide support and the success of your ecommerce depends on these three pillars:

    Pillar 1 – Web Properties – Until a few years ago, a good web site alone would have done nicely to conduct an ecommerce operation, but no more. The splintering of the web means some customers may never find your site unless you maintain properties in all the places they congregate. Properties can include a Facebook page, YouTube channel, Twitter account, etc..

    Depending on your markets and how you serve them, you may need to expand each property too, potentially including landing pages

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