All posts by Stephen Da Cambra

  • Keep Your Mcommerce Website Optimization in Perspective

    If in the past year there’s been an ecommerce topic hotter than the disruption caused by mcommerce, well, let us know in the comments below. Other issues may have enjoyed their 15 minutes, but mobile commerce has been somewhere on the podium for the past few years.

    E-retail specialists, conversion rate optimizers and web site designers tout the advantages of mobile optimization because shoppers increasingly use their mobile devices to buy. Many (at least those sounding the death knell for desktops) go so far as to say you should optimize your site for mobile first, then convert your mobile site

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  • 3 Landing Page Optimization Best Practices That Might Not be Best for You

    For the purposes of this post, we need to get one basic thing straight: what is a landing page?

    The literal definition is: a ‘page’ that a web visitor ‘lands’ on when clicking on a link to that page or when arriving at a site after entering a URL in a browser.

    So a landing page can be just about any page on your website. A fact confirmed by lots of leading landing page specialists, including Unbounce and Hubspot.

    The Term ‘Landing Page’ Sucks

    What good is it if it refers to every page on your site? Why not just

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  • Are You a CRO Junkie? It Could be Ruining Your AB Tests

    The silver lining of appallingly low online conversion rates is that even small conversion improvements can produce big bottom-line improvements.

    And whether you listen to the experts, like Neil Patel, or simply observe the experts, like Google (which performs thousands of tests each year – pardot.com) you’ll know that A/B or split testing is integral to improving conversion rates.

    But, believe it or not, if you run any kind of testing program, you are in the minority.

    Only 44% of companies use some form of testing to improve their conversion rates.

    But Don’t Get Smug if You Split Test 

    Perhaps

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  • The Importance of Personalized Ecommerce & 4 Examples of How It’s Done

    Editor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide.

    While it’s always been a focus of ecommerce strategizing, the promise of a personalized online shopping experience remains largely unfulfilled. It’s a curious circumstance because the statistics show that there’s a big demand, and payoff, from customizing the offering each of your customers get when they visit your site.

    59% of online

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  • Boost Your Ecommerce Conversion Rates with Social Proof

    If you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what.

    Which booths caught your attention? Chances are you were drawn to those that had visitors and avoided those where the booth representative stood alone.

    Yes?

    The thing that attracts you to the busy booths, or crowded stores at the mall, is the social proof demonstrated by the mass of people.

    According to Wikipedia,

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  • 5 Conversion Rate Boosting Tips for Your Sign-Up Forms

     Considering it’s just a few short clicks from beginning to end, your conversion rate optimization work has lots of tricky turns, bumps and exit points. Keeping prospects on track is key and you can’t let up on your efforts to do so until the final CTA completes the conversion.

    Whether you want to increase your conversion rate, generate leads or make a sale, the very last step in your funnel involves some sort of sign-up form. But, just because you got them this far doesn’t mean your prospects won’t bolt in a second if your form isn’t optimized at least

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  • 4 Best Practices for Mobile Landing Page Design

    It’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce.

    Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012.

    Almost 30% of holiday ecommerce orders were made on mobile devices.

    But, in a June 2013 post, Marketing Pilgrim highlighted a study that showed 49% of ecommerce merchants did not have a mobile-optimized site and, remarkably, a further 17% didn’t know or weren’t sure if their sites were optimized.

    Part of the problem is

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  • 6 Fixes for Your Ecommerce Checkout to Improve Conversion Rates

    If anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been more crucial.

    Battle the FUDs

    If your online customer had the same familiarity and certainty she has in the checkout line of a bricks and mortar store, where she is even willing to wait to checkout, you could expect your conversion rate optimization to move

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