It’s amazing to see how far Invesp, and my job here has come. I was looking through my bio on the blog and noticed that my description hadn’t been updated in years! A lot has happened at Invesp since then in terms of growth, seniority, and experience. We’ve also added a couple of other people to the blogging mix as well.
I’ve conducted hundreds of projects since my early blogging days, and that experience has been key in the way that I write and the value I bring to my readers. I hope to continue providing a different perspective on conversion and landing page optimization, and oftentimes business and life.
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- The Importance of Referral Marketing – Statistics and Trends [Infographic]
- Calculating Sample Size For An AB Test
- Speaker Diaries: Inbound 2018
- The State of Voice Shopping – Statistics and Trends [Infographic]
- Multiple Testing Problem: How Adding More Variations To Your AB Test Will Impact Your Results?
- AB vs. Usability Testing: Friends or Foes?
- The Impact of Seasonality: Conversion optimization During the Holidays
- 9 Components of A Successful CRO Project
- Creating A Growth Plan For Your Saas Startup
- One-tailed vs. Two-tailed A/B testing: Everything You Possibly Need to Know