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    Category Archives:Webinars

  • Webinar Trailer – 48% Increase In Overall Website Conversions

    By Ayat Shukairy
    69
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    • Conversion Rate Optimization, Ecommerce, Webinars

    Our next webinar is jam-packed with information. The webinar takes you on a journey of a complete conversion optimization project, a “Conversion Story”. Some of the many concepts we will cover include: what do you test, how do you measure incremental improvements, what do you learn from each test, how to develop a roadmap, etc.

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  • How to Improve Conversion Rate of Category Pages by 67%

    By Khalid Saleh
    77
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    • Webinars

    E-commerce category pages share a similar template across verticals and are somewhat limited in terms of optimization options. However, understanding what your specific market needs and what will ease their search process to find the product they desire more easily and with no distractions is the key to funneling more visitors to the order confirmation. Learn more by attending our webinar which will feature several successful category page case studies.

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  • Better Cart Page Generates 12% More Conversions

    By Ayat Shukairy
    54
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    • Conversion Rate Optimization, Webinars

    Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.

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  • Designing Your Home Page to Increase Conversion Rates

    By Khalid Saleh
    62
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    • Webinars

    Discover the secrets of a winning home page design:

    What are the important analytics metrics you should examine for your home page What elements you should include on a home page

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  • Webinar Recording: Getting 2x more conversions from product pages

    By Ayat Shukairy
    69
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    • Webinars

    Years of research and testing have helped us produce general CRO maps which we follow when we consider optimizing a certain page. A product page will likely be impacted by certain Conversion Framework elements above others, and the same applies to the homepage, category pages, checkout, etc. And at the same time, a single element on a page, may have more than one Conversion Framework element at play – for example, the “call to action” on the page may be impacted by certain elements of the “buying stages,” “FUDs,” and “Personas.” But in general, we find that one of those …

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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