E-commerce Product Return Rate – Statistics and Trends [Infographic]

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Did you know at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores? 92% of consumers surveyed said that they would buy again if the product return process were easy, whereas 79% of consumers wanted free return shipping. Check out our new infographic for the latest E-commerce product return rate statistics and trends.

E-commerce product return Statistics and Trends

Infographic by Invesp Conversion Rate Optimization Company

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Top Reasons Why Consumers Return Products

 Reason %age
Received the wrong item 23%
The product received looks different 22%
Received damaged product 20%

Around 49% of retailers offer free return shipping now, whereas 67% of shoppers check the returns page before making a purchase. 62% of shoppers are more likely to shop online if they can return an item in-store. Meanwhile, 58% of consumers want a hassle-free “no questions asked” return policy and 47% want an easy-to-print return label.

27% of consumers would purchase an item online that costs more than $1,000 if offered free return shipping, compared to 10% who would purchase it otherwise.

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Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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