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THE DEFINITIVE GUIDE TO

conversion optimization

WRITTEN BY Khalid saleh

Introduction

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The Definitive Guide to Multivariate and AB Testing

16 mistakes that will kill your A/B testing (and what you can do about them)

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The scene has changed a lot since we first started doing conversion optimization back in 2006. At that time, many marketers and C-suite executive were not convinced that there is a lot they can do about their website conversion rate. Things are much different nowadays with many companies attempting to deploy AB tests on their websites. Howeve

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AB testing mistakes

The Definitive Guide to Multivariate and AB Testing

Multivariate and A/B Testing Best Practices

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Conducting a multivariate test is exciting. By using the right tool, you can quickly develop different designs for your webpage, split visitors between these designs and observe the conversion rates for each variation. Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conv

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The Definitive Guide to Multivariate and AB Testing

What Elements Should You Include in an A/B Test?

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As you start the process of multivariate or AB testing, one of the critical questions you will face is: What elements of the page should change and test? This article will suggest many elements that you should consider when creating a test. However, before you jump into selecting elements and creating variations for them, ask yourself: Why are y

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The Definitive Guide to Multivariate and AB Testing

The Process of Creating a Successful A/B Test

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You need people who can design proper test scenarios, analyze results accurately, and create meaningful follow-up experiments. Poorly designed experiments might not provide concrete insights into why visitors behave a particular way on your website. You need criteria to determine, for example, which elements on a page you should test, which exte

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The Definitive Guide to Multivariate and AB Testing

Comparing Multivariate & AB Testing Tools

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It is time now to select an AB or multivariate testing platform to start running your tests. There are over thirty different tools available in the marketplace for you to choose from. So, you might ask: What is the right split testing tool for my website? Will I affect the success of my conversion optimization program by choosing one partic

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