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THE DEFINITIVE GUIDE TO

conversion optimization

WRITTEN BY Khalid saleh

Introduction

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The Definitive Guide to Multivariate and AB Testing

The Difference Between A/B Testing and Multivariate Testing

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Both A/B testing and multivariate testing share the same concept: splitting visitors between several designs of your website or webpage to determine which of these designs generates more conversions. So, which of these two methods is best suited to help you increase your website conversion rate? AB Testing AB Testing (or Split testing) a

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The Definitive Guide to Multivariate and AB Testing

What is Multivariate Testing?

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Editor note: Please note that we use button colors, fonts, headlines as a way to clarify the concept of testing. Succesful AB and multivariate tests will include more sophisticated changes to your page. Multivariate Testing or MVT testing is the process of testing multiple variations of multiple elements on a webpage with the goal of determinin

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The Definitive Guide to Multivariate and AB Testing

What is A/B testing (split testing)?

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If visitors are not converting on your website, then obviously, there is a problem that is stopping them. You can go ahead and ask your design team to create new designs, but the question remains: how do you know that the new designs will convert more visitors compared to the original design? That is where AB testing comes in handy. A/B t

Take Me To What is A/B testing (split testing)?