Understanding Online Shopping Behavior [Infographic]
Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.
Infographic by- Invesp
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Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016
US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013
By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web
Percentage Of Consumers Who Shop Online – By Age And Gender
Age %age 18-24 7.6% 25-34 18.6% 35-44 23.1% 45-54 24.0% 55-64 16.4% 65+ 10.3%
Gender %age Male 40.9% Female 59.1%
81% of consumers do research online before making a purchase decision.
Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.
The average consumer today checks 10.4 information sources before buying anything.
Major Sources Used By Consumers To Research Product Information Before Purchasing
Sources %age Used search engine or social media site 62% Visited brand or manufacturer website 60% Visited retail website 57% Visited local store 42% Spoke with friends and family 29% Visited professional review website 20% Visited comparison shopping website 19% Visited a consumer review website 19% Visited an online portal 13%
49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.
54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.
Devices Used To Access The Internet By US Consumers (Per Week)
Devices %age Computer 79.0% Mobile Phone 43.5% Tablet 17.0%
Top Motivational Factors For Consumers To Purchase On Regular Basis
Factors %age Discounts, deals & promotions 48% Quality products 42% Good product value 42% Free samples 42% Customer loyalty or reward programs 38% Excellent customer service 36% Trustworthy brand 34% Good selection of products 33%
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Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.View All Posts By Khalid Saleh
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