• Understanding Online Shopping Behavior [Infographic]

    Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

    Understanding the online shopping behavior

    Infographic by- Invesp

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    Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016

    US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013

    By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web

    Percentage Of Consumers Who Shop Online – By Age And Gender

    By Age



    By Gender



    81% of consumers do research online before making a purchase decision.

    Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.

    The average consumer today checks 10.4 information sources before buying anything.

    Major Sources Used By Consumers To Research Product Information Before Purchasing

    Used search engine or social media site62%
    Visited brand or manufacturer website60%
    Visited retail website57%
    Visited local store42%
    Spoke with friends and family29%
    Visited professional review website20%
    Visited comparison shopping website19%
    Visited a consumer review website19%
    Visited an online portal13%


    49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.

    54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.

    Devices Used To Access The Internet By US Consumers (Per Week)

    Mobile Phone43.5%


    Top Motivational Factors For Consumers To Purchase On Regular Basis

    Discounts, deals & promotions48%
    Quality products42%
    Good product value42%
    Free samples42%
    Customer loyalty or reward programs38%
    Excellent customer service36%
    Trustworthy brand34%
    Good selection of products33%






Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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