Can Content Cure Your Cart Abandonment Headaches?

Reading Time: 2 minutes Content is like aspirin for ecommerce marketers. It’s the versatile old standby in a world of newer, more sophisticated (and expensive) options. But not only does content take away your search engine optimization headaches, it makes you look better to your customers, improves the circulation of visitors and prevents heart-stopping falls from Google’s graces. And, […]

Get Prospects to Notice Your Shopping Cart Notices

Reading Time: 4 minutes Shopping cart abandonment is one of those topics that I could really go on and on about. Instead of giving you the usual, though, I’d like to give you some tips with unconventional twists to help you minimize it After all, shopping cart abandonment is one of those things that has to be aggressively fought […]

A GUIDE TO CONDUCTING QUALITATIVE USABILITY STUDIES

qualitative usability studies

Reading Time: 26 minutes If you want to build a multimillion-dollar online business, then you must understand how visitors view your website and how they interact with it. Prior to making changes on your website and before starting any A/B or multivariate test, you need to conduct qualitative and quantitative researches. The data you collect from both types of research help you assess […]

An A/B Testing Process That Guarantees Success

The Process of Creating a Successful A/B Test

Reading Time: 5 minutes It would be best to have people who can design test scenarios, analyze results accurately, and create meaningful follow-up experiments. Poorly designed experiments might not provide concrete insights into why visitors behave a particular way on your website. It would be best if you had criteria to determine, for example, which elements on a page […]

Budgeting for CRO: How Much Should You Spend On Conversion Optimization

Reading Time: 22 minutes In a world with self-driving cars and AI-driven robots, you’d think Conversion Rate Optimization would be the life of the marketing party.  But alas, it’s still waiting for an invitation to join the budget allocation club.  According to a survey of 405 CMOs by Marketing Charts, CRO is still struggling to get a seat at […]

Top Strategies To Increase Your Ecommerce Conversion Rate

Reading Time: 13 minutes Many ecommerce businesses struggle with converting their traffic into sales. Some estimates show that as much as 98% of visitors to your site will leave before making a purchase. That’s a whole lot of lost revenue for your business! To increase the conversion rate of your ecommerce website, you can do some things. Your website’s goal should […]

Overcoming Conversion Optimization Challenges in e-Commerce: Your Go-to Guide

Reading Time: 12 minutes The barrier to entry in the e-commerce industry has never been so low. Every year, more than 5 million new e-commerce websites are created.  Before 2021, there were 9.7 million ecommerce websites in the world. Today, that number has nearly tripled to 26.2 million. This surge is primarily due to the Covid-19 pandemic.  But even […]

How Good is your UX? Here’s How You can Measure it

Reading Time: 8 minutes Think back to a time you had a bad experience using a website.  Maybe the site was slow, or it had illegible typography and bad spacing on long landing pages. Or perhaps the navigation was confusing – too many options to choose from.  Do you have a moment in mind?

How To Align Your Business Goals With Your Conversion Goals

Reading Time: 9 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. I bet you’d agree that you might lack a certain degree of […]

10 Ways to Increase Conversions In Your D2C eCommerce Store

Reading Time: 15 minutes The year is 2020.  The world is crippled by a pandemic outbreak. Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before. Online shopping is only growing. This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of […]