What Causes DTC eCommerce Brands To Fail?
Reading Time: 13 minutes It must be nice… Having maximum control over everything that has to do with your product. I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC […]
Customer Retention: 5 Powerful Strategies That Guarantee Growth
Reading Time: 12 minutes What’s a good customer retention rate in the eCommerce space? In an ideal world, it’s 100%. But ours is not an ideal world, so a 100% retention rate is difficult to achieve. We live in a world where businesses often lose touch with existing customers in pursuit of new ones. How sad!
10 Marketing Podcast Episodes You Should Listen to
Reading Time: 8 minutes During the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. The more I inhaled different podcasts is the more I started to realize that there’s nothing […]
How To Connect With Users Emotionally
Reading Time: 18 minutes Let’s start with some customer loyalty stats 65% of business comes from existing customers Repeat customers spend 33% more. The cost of getting new customers is five times higher than retaining old ones. It’s a great thing to have your customers come back for more. Unfortunately, gaining their loyalty isn’t easy. Nowadays, choices are overflowing, […]
A Guide To Usability Testing Procedure And Creating Tasks For Successful Usability Testing
Reading Time: 17 minutes When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing. However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as […]
The Ultimate Guide to Persuasive Online Copywriting
Reading Time: 27 minutes Everyone is about increasing their conversion rates and revenue. But to succeed during increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO is successful when the target market’s needs, wants, and desires are successfully accounted for through design and copy. […]
Usability Metrics: A Guide To Measuring The User Experience
Reading Time: 9 minutes We were hiring for a UX/UI senior position at Invesp. Of the 20 resumes we liked, we were only able to make 10 phone interviews. Of the 10 interviews, only one made it to a face-to-face. The interviewee came in talking about all the great designs and apps he had created. But then we started […]
5 Usability Design Tips For A Better User Experience Design
Reading Time: 11 minutes When designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns. First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications. The second concern is, meeting the user’s […]
Your conversion optimization plan for peak seasons (including the holidays)
Reading Time: 12 minutes Data from U.S consumer monitors demonstrates a distinct spending peak in certain seasons. Even amidst the 2008-2009 recession, the average spending always went up around new year and Christmas season. Optimizing your website for conversions around peak seasons will give you an additional boast and generate higher revenues. There are few basics premises that you […]
A Complete Guide On How to Do Outreach Correctly
Reading Time: 11 minutes Editor note: this is a guest post by Sergey Aliokhin @ Ahrefs When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason. You worked hard to offer something valuable on the market. You expect to spread your service […]
