• A Case for Bundling After the Holidays

    By now, we’ve all wound down from the holiday season rush.

    That doesn’t mean that we can sit back and relax, though.

    This recession means that a rough road lies ahead for some business owners. For them, coming up with strategies to attract prospects is still at the top of their wish lists.

    I know that there are business owners who tried bundling during the holiday season to keep up with comparable offers from competitors or competitors who just plain offered free shipping. I’m sure that profits were made. But now, those same business owners are probably back the

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  • How The Paradox of Choice Can Lead to Lower Conversions

    Got a huge catalogue of products and no desire to match items to individual prospects?

    You’re probably going to hate this post.

    But if you heed some of the advice within it, you may find yourself with increased conversions.

    Business owners who fit the above description usually have very set ways of thinking. Operating under the assumption that “more is more” is one of the hallmarks of their minds.

    Ever hear of the idea that “less is more”? Yes, it may be cliche, but it can be central to business owners’ selling success . Focusing on offering less can

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  • 109 Useful Websites & Online Applications You Should Know About

    Since it is the start of the new year, we compiled a list of useful websites that we have been using over the last year. Our goal was to come up with a list of sites that are not well known but we feel should get more attention. The list is includes web applications, project tracking tools, search tools, news sites and multimedia websites.

    Note: We extracted the description of each application from its own About us page. No one can describe a product like its inventors , so we decided we would use their own words to

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  • Minimize the Imposition of Required Registration on New Customers

    You can probably tell from the title that I’m no fan of required registration.

    As far as I’m concerned, the idea of required registration goes from bad (making prospects register before completing a sale) to worse (making prospects register to even view a website’s content).

    It’s one of the easiest ways for a business owner to stand in the way of his own profits.

    Now, there are some out there who will play devil’s advocate and claim that there are very good reasons to require registration.

    To that I’ll say that there’s never a good reason to give your

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  • Six Tips to Optimize Your Website’s Internal Search Function

    Some of you might think that great navigation is all you need to convert prospects into customers and keep them satisfied with your website’s usability.

    Some of you are wrong.

    You need internal search. Yes, need.

    That’s not it, though. Internal searches have to be modified to reflect your business, its website’s content and your customers’ own needs, desires and habits.

    Try these stats on for size:

    At least 50% of shoppers prefer to use an online business’s internal search function to find products Prospects convert at least 4x more than those who don’t use search functions The average

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  • Create 404 Pages That Are Great For Sales

    Up until now, you’ve probably thought that a generic 404 page has done you well. After all, you see them everywhere, right? What harm could they do?

    Here’s a surprise: a lot.

    Generic 404 page can mean a big loss in profits.

    How?

    Because generic 404 pages are wastes of the opportunity to market your business, retain prospects and generate sales.

     

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  • Seven Ways to Improve Your Welcome Emails

    Yesterday, I gave you a few reasons why welcome emails shouldn’t be dismissed.

    Today, I’d like to provide some practical tips for those who already utilize welcome emails.

    That’s straightforward enough, right?

    Well, not really.

    Some of these tips may require you to look at welcome emails in an entirely different light. It might even be easier for you to disregard everything that you’ve done up until this point.

     

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  • Reduce your shopping cart abandonment rate by 30%

    I would love to be able to share the actual client data but they would like to remain anonymous. Ayat is leading a full website conversion optimization project for an apparel company. We focused on the checkout process during the first phase of the project. Our goal was to reduce shopping cart abandonment rates. We asked the client do 3 things:

    1. Add an “assurance center” to the right navigation of the cart page. The goal is to reduce any FUDDs, customers may have (note: image of Land’s End assurance certain is an example. They are not our client)

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