• Secrets to creating a successful viral campaign

    Viral marketing, buzz marketing, word of mouth marketing, grass roots marketing; call it whatever you like, but getting people to talk about your product or service is marketing at its best. Forget about your marketing department promoting your company, and let’s talk about everyone “else” doing the marketing for you. Of course, it’s easier said than done. The problem is not in the “what” but in the “how.” If it were that easy to create a viral marketing campaign, everyone would be doing it. But that is the beauty of the whole thing. Not everyone can do it. I

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  • 9 sure ways to increase your website traffic

    Everybody’s looking for that quick fix to increase their traffic.  So is there something out there that’s really fast and effective?  Well, there’s an option of signing up with sites that will most likely scam you  out of your money, or you can implement any of the following tips:

    • Get with the program: start blogging!  So if you haven’t noticed yet, everyone is blogging.  Big companies, small companies, and professionals at every level have taken on blogging, and so should you.  Don’t think that your line of work or your organization doesn’t require a blog; if you have a website, you

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  • Embrace Impatience to Sell Online

    You might have heard various numbers about how many seconds the average person is willing to spend looking for what he wants on a website before leaving to look elsewhere. It is difficult to get a trustworthy measure of the average and many companies with the resources to get truly accurate stats would not disclose it anyway. I have heard numbers as low as 7 seconds.

    Whatever the average time, the fact is people are impatient online and you will not change that. As a matter of fact, the situation will probably get worse as bandwidth gets bigger, sites

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  • I am confused, scared and out of here

    If you are a regular reader of this blog, you know that the secret of improving site conversion rate starts with your visitors. It is a lot easier to talk hypothetically about a creating client focused site, but implementation is another story. Stepping out of your comfort zone and stepping into your site visitor’s shoes will help you to better understand them, especially their needs and wants. At the end creating the perfect website starts with building user confidence, creating quality content, keeping design simple and providing real value to your visitors.

    Let’s take John for example, a first

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  • Get site visitors to become clients with these five tips

    How many times have you walked into a store and been so enthralled with product that you just couldn’t imagine your life without it?  I hope not too many times! But seriously, sometimes companies do such a great job advertising their product or service you think you can’t live without it.  Like some of those infomercials; I mean I watch them KNOWING that the item is most likely crappy because of previous experiences; but they still now how to advertise their product so well.  They understand what the client is looking for, what they would want to see, and

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  • Discover the three essential design factors to improve online conversion rate

    Whether you want to increase your site sales, the number of leads you generate from your site or simply increase brand awareness, I will let you in on a secret. No matter how many conversion experts you talk to, no matter what complicated, jargon-filled explanation they use, increasing conversion rate comes down to examining your site from three elements. Sounds too simple?

    To sell better online and to convert more, examine each page of your site from the following three aspects:

    1. Who are you targeting on that page?

    2. What actions do you want them to take on that

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  • What is more important: increase traffic vs. convert traffic

    It sounds all too familiar: limited budget, limited resources and a website that does not generate enough revenue, right? So if this is you, where should you start? If your online sales are low then conventional wisdom tells you to bring more people to your site. It is a numbers game after all, isn’t it? The more people you bring, the higher are your chances of converting more of these visitors into actually clients. Of course companies that sell conversion optimization services would disagree with this completely. But just like many other realities online, the truth is somewhere in

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  • 31 quick points to instantly understand online conversion

    I learned the hard way that I make too many assumptions when talking to prospects as I was going through a presentation for a website conversion optimization project. Part of the presentation dealt with the math behind site conversion. Nothing too complex, just the basics, or at least that is what I thought. The puzzled look on the faces of the two managers was funny as well as thought provoking. On the negative side, I do not think that client will sign up with our services. On the positive side, the experience gave me a topic for my next

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