• The Mighty Product Page: Rethinking Product Descriptions

    When was the last time you fundamentally worked on the copy of your best selling product page?

    For an eCommerce site, the product page is the most important page, and the product description is the most important element within it.

    This is where we convince and convert a new buyer.

    For as long as I’ve been in the marketing trenches I’ve NEVER thought about testing a product page copy.

    The reason?

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  • Designing A Content Engine: How To Create & Distribute To Drive Results

    Do you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times?

    Yes, the digital marketing space is jam-packed with content.

    Relying on SEO for traffic might just be one way of shooting yourself in the foot.

    Did you just ask, why?

    Well, making your content rank is getting harder than ever before – and even if you do rank, Google can change the rules anytime and you’ll be back on square one.

    The secret ingredient to a successful content

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  • 8 Ideas on How to Increase Conversions on 404 Error Pages

    You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist.

    We all have been there before…and it can be so annoying sometimes. 

    As someone who takes a stroll on the web every day, I run out of fingers when I try to count the number of times I found myself on a website’s 404 error page. 

    In fact, I recently visited over 30 websites to see how they designed their 404 error pages. 

    Although some brands seemed to have figured out

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  • Using Jobs To Be Done Framework to Write Welcome Emails

    How many of you treat emails as your products?

    I’m guessing, a few… 

    Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. 

    Your new subscribers have to see value in the first email you send them from the word go.

    That’s how you get them hooked. 

    Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?

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  • The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks

    One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. 

    An understanding of the principles of human 

    behavior,  aspirations,  and motivations 

    are instrumental in making users perform the actions they are expected to. 

    When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design. 

    Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration

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  • 13 tips that helped us improve a landing page conversions by 25%

    Our client creates dance videos that people can pay one time for unlimited access. Customers typically “gifted” this product to their significant other during holidays, birthdays, or other special occasions.

    Our client had a predicament during the February Valentine’s frenzy.

    The majority of the site traffic was coming through Facebook at a decent clickthrough. However, conversions were a dismal 0.5%.

    So, to increase the landing page conversion rate – I looked at ads and landing pages for companies during Valentine’s day.

    Let’s take a look at some of the lessons I learned.

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  • The State Of Video Marketing – Statistics and Trends [Infographic]

    The State of Video Marketing - Statistics and Trends

    Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.

    80% of online businesses are now using videos as a marketing tool up from 63% last year.

    By 2022, videos are estimated to account for 82% of the overall internet traffic.

    Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.

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  • The State of Social Media Customer Support – Statistics and Trends [Infographic]

    Social Media Customer Support Statistics and Trends

    With more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to  engage with brands. Check out our infographic “The State of Social Media Customer Support” for latest social media customer support statistics and trends.

     

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image

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