Editor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons.
Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can lead to significant increases in conversions.
Our customer, Fulcrum Gallery, a company that specializes in selling of art pieces online, was facing major conversion issues. Our analytics assessment pointed to several areas, which we can focus on: the homepage, product pages, checkout process, …Read More
If you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what.
Which booths caught your attention? Chances are you were drawn to those that had visitors and avoided those where the booth representative stood alone.
The thing that attracts you to the busy booths, or crowded stores at the mall, is the social proof demonstrated by the mass of people.
According to Wikipedia, …Read More
It’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce.
Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012.
Almost 30% of holiday ecommerce orders were made on mobile devices.
But, in a June 2013 post, Marketing Pilgrim highlighted a study that showed 49% of ecommerce merchants did not have a mobile-optimized site and, remarkably, a further 17% didn’t know or weren’t sure if their sites were optimized.
Part of the problem is …Read More
4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.
Infographic by- Invesp
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<a href=”https://www.invespcro.com/social-media-purchase-decisions.jpg”><img src=”https://www.invespcro.com/social-media-purchase-decisions.jpg” alt=”How Social Media Influences Purchase Decisions – Statistics And Trends” width=”580″></a></p><br /><br />Read More
<p>Infographic by- …
If anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been more crucial.
Battle the FUDs
If your online customer had the same familiarity and certainty she has in the checkout line of a bricks and mortar store, where she is even willing to wait to checkout, you could expect your conversion rate optimization to move …Read More
Ecommerce sites all over the world are quickly realizing that a great customer experience is where the money’s at. Poor customer service negatively impacts a customer’s experience, as witnessed by 89% of eCommerce consumers. They quickly stopped buying at stores that offer poor customer service. Given the fact that it costs 6 to 7 times more to attract a new customer than to retain an old one, improving customer experience is all the more important. Check out our new infographic titled, “The Importance of Providing a Great Customer Experience ” to know more about this topic.
Infographic by- InvespRead More
Here’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online.
Your product pages are the final turning point on the journey an online shopper takes from initial browsing to paying customer.
If you think in terms of sales funnels, your product page is the pinnacle of the cone without which your funnel is incomplete and obsolete.
So how are your product pages doing?
Conversion rates are the best judge of product page performance. And your conversion rates improve the according to how often customers heed your “Buy Now” or “Add to …Read More
Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)
By definition, landing pages are any page a visitor lands on, from the homepage of a website, to a page created for a specific purpose, after they click on a link to the landing page.
But , in the art and science of their development, landing pages are where the rubber hits the road …Read More
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