Category Archives:Beginner

  • The Top 7 Reasons for Shopping Cart Abandonment & Tips for Avoiding Them

    Online shopping cart abandonment is epidemic. Depending on your source, the time of year and the particular website, abandonment rates generally range from 60% to 80%.

    While we accept that high abandonment rates are the nature of ecommerce and online shopping, looking at it from another perspective underlines the gravity of the problem: after putting an item into a cart, customers are twice as likely to leave than to continue through the checkout process.

    Here’s a little more perspective: according to Forrester Research, the estimated dollar value of items in abandoned carts is $31 Billion.

    But every problem is an

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  • 4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition

    While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual.

    Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts.

    So What Are You Going to Do About It?

    The obvious answer is that you may need get into more price competition than you bargained for.

    But you can offset some of the costs of added price competition with higher conversion rates.

    The problem is that it’s a

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  • The Importance Of Mobile Website Optimization [Infographic]

    How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

    Infographic by- Invesp

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  • 3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization

    As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information.

    Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.

    Other data highlighted in the infographic includes:

    Over 55% of shoppers believe it’s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations 57% of online

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  • Online Shopping Personalization – Statistics and Trends

    How can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, as well. How do you achieve it? Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.

    Infographic by- Invesp

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  • How to Use the Buying Cycle to Structure Your Landing Page Content

    Your landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages.

    Almost.

    Where much of the advice about optimizing landing pages falls short and where many landing pages fail is in properly addressing the different stages of the consumer buying cycle that visitors might be in when they arrive on the page.

    The good news is that you can easily solve the problem by using

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  • Design Trends of Top 200 E-commerce Websites [Infographic]

    Do you want to know more about what’s common in the design of the top 200 eCommerce websites? Curious to find out how these sites provide great user experience to their customers while topping their conversion rates? It’s all there in our latest infographic “Design Trends Of The Top 200 eCommerce Websites” based on our survey of more than 200 websites.

    Infographic by- Invesp

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    <a href=”https://www.invespcro.com/design-trends.jpg” _mce_href=”https://www.invespcro.com/design-trends.jpg”><img src=”https://www.invespcro.com/design-trends.jpg” _mce_src=”https://www.invespcro.com/design-trends.jpg” alt=”Design Trends of Top 200 E-commerce Websites” width=”580″></a> <p>Infographic by- <a href=”https://www.invespcro.com/” _mce_href=”https://www.invespcro.com/”>Invesp</a>

     

     

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  • Three Basic Elements of Click-Grabbing PPC Ads

    Considering how crucial they are to ecommerce and lead gen efforts, PPC ads continue to be grossly underestimated and misused.

    Unless your SEO is good enough to get you onto the first page of search results, PPC ads are your ticket to putting your company and/or products in front of potential customers at the precise moment they’re looking for you.

    Their importance is such that we can’t cover all of the dynamics here. But you can get a good start by breaking them down into three basic elements:

    1. The Keyword

    Contrary to their primary role in SEO, the main

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