Category Archives:Beginner

  • UVP: What Makes You Better Than The Competition?

    One of the most effective and initial strategies to optimize your site is to define the value proposition and to state it clearly throughout the site. Each element should be pointing to that value. Simply put, a value proposition is a “promise of value to be delivered and a belief from a customer that value will be experienced.”

    What becomes challenging is staying unique within a very competitive market where many companies can share the same values that your company does. How does your company stay a step before the rest? How can you  continue to distinguish yourself and draw

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  • 9 Landing Page Elements to Start Testing Now

    Testing your ecommerce and lead-generation landing pages is the best way to increase their conversion rates. Check the infographic we recently posted on the Invesp blog to learn more about How to Test Your Landing Pages.

    After you do, use the list below to help you determine which landing page elements you can use to begin testing:

    Page Headline
    This is the single most important element of your landing page. Why? It is the first and very often the only element that visitors use to determine whether your landing page holds the answers they seek. Sub-Headline
    While your

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  • How To Test Your Landing Pages [Infographic]

    A detailed Infographic on how to test landing pages, difference between A/B testing and Multivariate testing,important landing page element , landing page testing mistakes and lot more.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/landing-page-testing.jpg”><img src=”https://www.invespcro.com/landing-page-testing.jpg” alt=”How To Test Your Landing Pages” width=”580″></a><br /><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    What is A/B Testing

    A/B testing or split testing is an experimental approach to compare two versions of a landing page (A and B), which are identical except for one variation that might impact a user’s behavior

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  • E-commerce checkout guidelines and best practices

    According to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment.

    Add Description for Fields Labels
    Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra help, so for example, instead of showing a “?” or having a mouseover effect that shows details of what’s being asked, you can simply display the information below the form labels.

    Highlight Credit Card Fields with Security Icons
    Study shows that users

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  • How to Create Effective E-commerce Product Pages [Infographic]

    Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/product-pages.jpg”><img src=”https://www.invespcro.com/product-pages.jpg” alt=”How to Create Effective E-commerce Product Pages” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    Did you know

    The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value the lower the product

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