The Importance of Personalized Ecommerce & 4 Examples of How It’s Done
Reading Time: 5 minutes Editor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. While it’s always been a focus of […]
5 Conversion Rate Boosting Tips for Your Sign-Up Forms
Reading Time: 5 minutes Considering it’s just a few short clicks from beginning to end, your conversion rate optimization work has lots of tricky turns, bumps and exit points. Keeping prospects on track is key and you can’t let up on your efforts to do so until the final CTA completes the conversion. Whether you want to increase your […]
7 Guidelines for Ecommerce Usability
Reading Time: 5 minutes Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other. There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates. The International Organization for Standardization (ISO) defines the […]
E-Commerce Search Optimization
Reading Time: 4 minutes Today product finding is on of the basic functionality and a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest […]
4 Effective UI/UX Design Tips For Mobile Website Design Optimization
Reading Time: 3 minutes There is high growth seen in mobile shopping last few years. According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market. mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. […]
4 Tips On How To Handle An Impulsive Customer
Reading Time: 3 minutes A retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two […]
5 More UX and Conversion Tips on Product Pages
Reading Time: 3 minutes I recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level. Customer Reviews Ratings People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. […]
8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site
Reading Time: 6 minutes Every company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR […]
5 Variables to Test on Your Landing Page Headlines
Reading Time: 2 minutes First impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second. Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression. As such an important part of your landing page, headlines […]
5 UX and Conversion Tips To Improve Product Pages Conversion Rate
Reading Time: 3 minutes It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level: Multiple product images The problem with using a single product image is that it does not show the all the important features of the product, […]
