How’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short.
If your social marketing has been a let down, consider these three points:
Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, you’re missing the point. ‘Social’ means ‘human interaction’ and without that interaction, your social will fail. Stop thinking of social as a popularity contest. If you consider your social to be a failure because you have fewer ‘likes’, ‘followers’ or ‘connections’ than you hoped, then …Read More
Remember the good old days of retailing? You could count on at least two truths. First, advertising would get people into your store and, second, you converted some of that traffic into customers – at least 20% of them, with many sectors enjoying rates of 50% or more.
And there was a bonus truth: ‘cart abandonment’ wasn’t in your vocabulary.
Then along came ecommerce. The two truths remained the same. Online advertising, like SEO and PPC, would drive customers to your website. But the second truth proved shocking. While conversions still occured, online conversion rates were an appalling 2% to …Read More
The silver lining of appallingly low online conversion rates is that even small conversion improvements can produce big bottom-line improvements.
And whether you listen to the experts, like Neil Patel, or simply observe the experts, like Google (which performs thousands of tests each year – pardot.com) you’ll know that A/B or split testing is integral to improving conversion rates.
But, believe it or not, if you run any kind of testing program, you are in the minority.
Only 44% of companies use some form of testing to improve their conversion rates.
But Don’t Get Smug if You Split Test
Perhaps …Read More
Editor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide.
While it’s always been a focus of ecommerce strategizing, the promise of a personalized online shopping experience remains largely unfulfilled. It’s a curious circumstance because the statistics show that there’s a big demand, and payoff, from customizing the offering each of your customers get when they visit your site.
59% of online …Read More
Considering it’s just a few short clicks from beginning to end, your conversion rate optimization work has lots of tricky turns, bumps and exit points. Keeping prospects on track is key and you can’t let up on your efforts to do so until the final CTA completes the conversion.
Whether you want to increase your conversion rate, generate leads or make a sale, the very last step in your funnel involves some sort of sign-up form. But, just because you got them this far doesn’t mean your prospects won’t bolt in a second if your form isn’t optimized at least …Read More
Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other.
There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates.
The International Organization for Standardization (ISO) defines the two as follows:
Usability: the effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. User Experience: a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.
A Case of Good Usability …Read More
Today product finding is on of the basic functionality and a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest what the user is looking for, corrects spelling mistakes, and displays related results as well.
81% of the internet users use Google for search, and have that kind of search user experience in their mind while visiting ecommerce sites. Up to 30% of visitors will …Read More
There is high growth seen in mobile shopping last few years. According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.
mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.
In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user …Read More
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