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Seasonality is an ever-evolving trend.
Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.
According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.
Every year feels like Christmas decorations go up earlier.
Black Friday emails start to arrive before Halloween, and our Social media accounts become a testament to the holidays long before it feels like we are ready.
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