The Impact of Seasonality: Conversion optimization During the Holidays

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Seasonality is an ever-evolving trend.

Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.

According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.

What’s more:

Every year feels like Christmas decorations go up earlier.

Black Friday emails start to arrive before Halloween, and our Social media accounts become a testament to the holidays long before it feels like we are ready.

As we just wrapped … Continue reading The Impact of Seasonality: Conversion optimization During the Holidays