• US Digital Display Ad Spending – Statistics and Trends [Infographic]

    Did you know US Display Ad Spending is estimated to reach $46.69 Billion in 2019 from $26.15 Billion in 2015 and the average clickthrough rate of display ads across all formats and placements is 0.06% . Check out our latest infographic on “US Digital Display Ad Spending” for latest US display ad spending statistics and trends.

    US Digital display ad spending

    Infographic by- Invesp Landing Page Optimization Company

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    Average clickthrough rate of display ads across all formats and placements is 0.06%

    Estimated US Display Ad Spending (in Billions)

      YearUSD (In Billion)
    2015$26.15
    2016$32.17
    2017$37.20
    2018$41.87
    2019$46.69

     

    Estimated US Display Ad Spending By Format

    Ad Spending20152016201720182019
    Banners and Others$11.57$13.39$14.74$16.17$17.68
    Video$7.46$9.59$11.43$13.05$14.77
    Rich Media$5.44$7.42$9.17$10.69$12.19
    Sponsorships$1.68$1.77$1.86$1.96$2.06

     

    More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic .

    60 percent of mobile display ad dollars to be spent on programmatic ad spending and is estimated to reach 72% by 2017

    US Digital Display Ad Spending to Surpass Search Ad Spending in 2016

    YearDisplay Ad Spend  ( in Billion)Search Ad Spend ( in Billion)
    2016$32.17$29.24
    2017$37.20$32.32
    2018$41.87$36.41
    2019$46.69$40.60

     

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    Estimated US Digital Display Ad Revenue Share by Company

     Platform201520162017
    Facebook25.2%26.2%26.9%
    Google13.0%11.8%11.1%
    Twitter5.0%5.9%6.8%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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