• US Social Commerce – Statistics and Trends [Infographic]

    The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase behavior.

    The question is, what kinds of figures do social media commerce trends translate to? The following infographic, “US Social Commerce – Statistics and Trends” provides you the answer to your query. We’ve dug up some interesting facts on the actual sales that happen due to social media opinion and how much sales is due to social media referral. This infographic will focus solely on the trends and stats of social commerce within the US. We will be focusing specifically on the period 2012 to 2015, given social media’s massive surge and public influence during this period.

    US Social Commerce - Statistics and Trends

    Infographic by- Invesp conversion optimization

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    US Social Commerce Sale Between 2012 to 2015 (in Billions)

    YearSocial Commerce Sales (in Billions)


    Did you know that social commerce sales are forecasted to represent 5% of online retail revenue in 2015?

    Did you also know that positive product reviews online can bump up a product’s price by 9.5%, while negative reviews have an 11% chance of changing a person’s intent to purchase?

    Most Popular Social Commerce Features That Are Integrated On Leading E-Commerce Sites

    Social Commerce FeatureOthersTop 25 Companies
    Facebook Like Button58%86%
    Pinterest Pin It Button61%82%
    Twitter Tweet Button60%86%
    Google+ Button42%39%
    Ratings & Reviews73%82%
    Product recommendations84%82%
    Social shopping applications8%86%
    Social Login15%82%


    Average Order Value By Social Referrer

      Social ReferrerAverage Order Value


    33% of consumers have acted on a promotion on a brand’s social media page

    85% of orders from social media sites come from Facebook.

    Percentage Of Social Orders Originating From Facebook(By Industry)

    IndustryPercentage Of Orders
    Sports & Recreation94%
    Pet Supplies94%
    Jewelry & Watches92%
    Clothing & Apparel87%
    Food & Beverage86%
    Home & Garden83%
    Web Design81%
    Health & Beauty81%
    Music & Movies80%


    Top US E-Retailers By Percentage Of Traffic From Social Networks

    stop CRO frustrations
    US E-RetailerPercentage Of Traffic From Social Network
    Victoria’s Secret8.5%
    Foot Locker5.72%



Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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