US Social Commerce – Statistics and Trends [Infographic]
The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase behavior.
The question is, what kinds of figures do social media commerce trends translate to? The following infographic, “US Social Commerce – Statistics and Trends” provides you the answer to your query. We’ve dug up some interesting facts on the actual sales that happen due to social media opinion and how much sales is due to social media referral. This infographic will focus solely on the trends and stats of social commerce within the US. We will be focusing specifically on the period 2012 to 2015, given social media’s massive surge and public influence during this period.
Infographic by- Invesp conversion optimization
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US Social Commerce Sale Between 2012 to 2015 (in Billions)
Year Social Commerce Sales (in Billions) 2012 3 2013 5 2014 9 2015 14
Did you know that social commerce sales are forecasted to represent 5% of online retail revenue in 2015?
Did you also know that positive product reviews online can bump up a product’s price by 9.5%, while negative reviews have an 11% chance of changing a person’s intent to purchase?
Most Popular Social Commerce Features That Are Integrated On Leading E-Commerce Sites
Social Commerce Feature Others Top 25 Companies Facebook Like Button 58% 86% Pinterest Pin It Button 61% 82% Twitter Tweet Button 60% 86% Google+ Button 42% 39% Ratings & Reviews 73% 82% Product recommendations 84% 82% Social shopping applications 8% 86% Social Login 15% 82%
Average Order Value By Social Referrer
Social Referrer Average Order Value Polyvore $66.75 $65.00 $58.95 $55.00 $52.96 Vimeo $50.75 $46.29 $44.24 Google+ $40.00 YouTube $37.63
33% of consumers have acted on a promotion on a brand’s social media page
85% of orders from social media sites come from Facebook.
Percentage Of Social Orders Originating From Facebook(By Industry)
Industry Percentage Of Orders Photography 98% Sports & Recreation 94% Pet Supplies 94% Dropshipping 93% Jewelry & Watches 92% Clothing & Apparel 87% Food & Beverage 86% Home & Garden 83% Web Design 81% Health & Beauty 81% Music & Movies 80%
Top US E-Retailers By Percentage Of Traffic From Social Networks
US E-Retailer Percentage Of Traffic From Social Network Zappos 10.16% Fab.com 25% Nomorerack.com 35% Victoria’s Secret 8.5% Nordstrom 8.33% Nike 8.4% ShoeDazzle.com 10.5% Foot Locker 5.72% Wayfair 7.13% Cafepress.com 9%
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
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