{"version":"1.0","provider_name":"Invesp","provider_url":"https:\/\/www.invespcro.com\/blog","author_name":"Simbar Dube","author_url":"https:\/\/www.invespcro.com\/blog\/author\/simba\/","title":"5 Benefits of Selling Direct to Consumer | Invesp","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Qh4loCby2z\"><a href=\"https:\/\/www.invespcro.com\/blog\/5-benefits-of-selling-direct-to-consumer-dtc-d2c\/\">5 Benefits of Selling Direct to Consumer (DTC, D2C)\u00a0<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.invespcro.com\/blog\/5-benefits-of-selling-direct-to-consumer-dtc-d2c\/embed\/#?secret=Qh4loCby2z\" width=\"600\" height=\"338\" title=\"&#8220;5 Benefits of Selling Direct to Consumer (DTC, D2C)\u00a0&#8221; &#8212; Invesp\" data-secret=\"Qh4loCby2z\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":null,"thumbnail_width":null,"thumbnail_height":null,"description":"Now that you have an idea of why brands are going DTC, we will look at what is direct consumer model is, how it works, and the benefits of the DTC model."}