{"version":"1.0","provider_name":"Invesp","provider_url":"https:\/\/www.invespcro.com\/blog","author_name":"Simbar Dube","author_url":"https:\/\/www.invespcro.com\/blog\/author\/simba\/","title":"Using Jobs to be done Framework to Improve e-Commerce Conversions - Invesp","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Xd9piWt6wx\"><a href=\"https:\/\/www.invespcro.com\/blog\/jobs-to-be-done-ecommerce\/\">Using Jobs to be done Framework to Improve e-Commerce Conversions<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.invespcro.com\/blog\/jobs-to-be-done-ecommerce\/embed\/#?secret=Xd9piWt6wx\" width=\"600\" height=\"338\" title=\"&#8220;Using Jobs to be done Framework to Improve e-Commerce Conversions&#8221; &#8212; Invesp\" data-secret=\"Xd9piWt6wx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":null,"thumbnail_width":null,"thumbnail_height":null,"description":"Jobs-to-be-done framework.\u00a0 If you have been reading this blog for some time, you probably know that Clayton Christensen&#8217;s jobs to be done theory is part of our conversion optimization process.\u00a0 We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce [&hellip;]"}