{"id":10039,"date":"2017-11-01T03:33:53","date_gmt":"2017-11-01T08:33:53","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=10039"},"modified":"2017-11-01T03:33:53","modified_gmt":"2017-11-01T08:33:53","slug":"how-digital-influences-in-store-shopping","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-digital-influences-in-store-shopping\/","title":{"rendered":"How Digital Influences In-store Shopping Behavior &#8211; Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic &#8220;How Digital Influences In-store Shopping Behavior&#8221; to know how digital is influencing in-store shopping behavior and latest statistics and trends.<!--more--><\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/how-digital-influences-in-store-shopping.jpg\" alt=\"How digital influences in-store shopping\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invespcro.com<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/how-digital-influences-in-store-shopping.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/how-digital-influences-in-store-shopping.jpg&#8221; alt=&#8221;How digital influences in-store shopping&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion Optimization Services&lt;\/a&gt;<\/textarea><\/p>\n<p>87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store.<\/p>\n<p>2 in 3 shoppers who tried to find information within a store didn\u2019t find all the info they need.<\/p>\n<p>71% of in-store shoppers use smartphones for online research say their device has become more important to their in-store experience.<\/p>\n<p>3 in 4 <a href=\"https:\/\/www.invespcro.com\/blog\/buy-online-pick-up-in-store-bopis\/\">in-store shoppers<\/a> who find local information in search results are more likely to visit stores.<\/p>\n<p>Estimated 56% in-store sales are influenced by a digital interaction.<\/p>\n<h3><strong>Estimated Digital Influence on In-store Shopping by Category<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td width=\"319\"><strong>Category<\/strong><\/td>\n<td width=\"319\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Automotive<\/td>\n<td width=\"319\">59%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Beauty<\/td>\n<td width=\"319\">51%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Electronics<\/td>\n<td width=\"319\">69%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Grocery<\/td>\n<td width=\"319\">46%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Health<\/td>\n<td width=\"319\">52%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Home Improvement<\/td>\n<td width=\"319\">58%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Men\u2019s<\/td>\n<td width=\"319\">54%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Women\u2019s<\/td>\n<td width=\"319\">56%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>How often consumers research product prior to shopping in brick and mortar store ( By age)<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td width=\"122\"><strong>\u00a0 Age<\/strong><\/td>\n<td width=\"128\"><strong>Always<\/strong><\/td>\n<td width=\"135\"><strong>Frequently<\/strong><\/td>\n<td width=\"139\"><strong>Occasionally<\/strong><\/td>\n<td width=\"114\"><strong>Never<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"122\">18-24<\/td>\n<td width=\"128\">16%<\/td>\n<td width=\"135\">20%<\/td>\n<td width=\"139\">18%<\/td>\n<td width=\"114\">46%<\/td>\n<\/tr>\n<tr>\n<td width=\"122\">25-34<\/td>\n<td width=\"128\">25%<\/td>\n<td width=\"135\">32%<\/td>\n<td width=\"139\">16%<\/td>\n<td width=\"114\">27%<\/td>\n<\/tr>\n<tr>\n<td width=\"122\">35-44<\/td>\n<td width=\"128\">21%<\/td>\n<td width=\"135\">27%<\/td>\n<td width=\"139\">20%<\/td>\n<td width=\"114\">32%<\/td>\n<\/tr>\n<tr>\n<td width=\"122\">45-54<\/td>\n<td width=\"128\">17%<\/td>\n<td width=\"135\">30%<\/td>\n<td width=\"139\">21%<\/td>\n<td width=\"114\">33%<\/td>\n<\/tr>\n<tr>\n<td width=\"122\">55-64<\/td>\n<td width=\"128\">20%<\/td>\n<td width=\"135\">23%<\/td>\n<td width=\"139\">23%<\/td>\n<td width=\"114\">34%<\/td>\n<\/tr>\n<tr>\n<td width=\"122\">65+<\/td>\n<td width=\"128\">14%<\/td>\n<td width=\"135\">24%<\/td>\n<td width=\"139\">31%<\/td>\n<td width=\"114\">31%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>How often consumers research product prior to shopping in brick and mortar store ( By gender)<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td width=\"122\"><strong>Gender<\/strong><\/td>\n<td width=\"128\"><strong>Always<\/strong><\/td>\n<td width=\"135\"><strong>Frequently<\/strong><\/td>\n<td width=\"139\"><strong>Occasionally<\/strong><\/td>\n<td width=\"114\"><strong>Never<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"122\">Male<\/td>\n<td width=\"128\">21%<\/td>\n<td width=\"135\">28%<\/td>\n<td width=\"139\">20%<\/td>\n<td width=\"114\">31%<\/td>\n<\/tr>\n<tr>\n<td width=\"122\">Female<\/td>\n<td width=\"128\">18%<\/td>\n<td width=\"135\">25%<\/td>\n<td width=\"139\">22%<\/td>\n<td width=\"114\">35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic &#8220;How Digital Influences In-store Shopping Behavior&#8221; to know how digital is influencing in-store shopping behavior and latest statistics and trends.<\/p>\n","protected":false},"author":2,"featured_media":10042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[85,521,69,522,88,89],"class_list":["post-10039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-infographics","tag-beginner","tag-digital-influence-on-in-store-shopping","tag-ecommerce","tag-in-store-shopping","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=10039"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/10042"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=10039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=10039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=10039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}