{"id":10129,"date":"2017-11-29T06:56:52","date_gmt":"2017-11-29T11:56:52","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=10129"},"modified":"2026-01-20T03:16:46","modified_gmt":"2026-01-20T03:16:46","slug":"cro-vs-seo","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/cro-vs-seo\/","title":{"rendered":"CRO Vs SEO – Does CRO negatively impact SEO: Rivalry or friendship?"},"content":{"rendered":"Reading Time: <\/span> 15<\/span> minutes<\/span><\/span>

It all started with a simple tweet \u2014 Elon Musk announced he had acquired x.com. Danny Sullivan chimed in with a playful remark about what ranks for “x” these days.<\/span><\/p>\n

\"\"<\/p>\n

Things took a turn when Chris Portscheller jumped in, dismissing SEO’s role in rankings altogether.<\/span><\/p>\n

This sparked a familiar debate: <\/span>Do SEO and CRO go hand in hand, or do they clash?<\/b><\/p>\n

This discussion isn\u2019t new. In my recent experience speaking at digital marketing conferences, I noticed an interesting trend. During SEO audit sessions, where experts provide feedback on attendees’ websites, much of the advice wasn\u2019t about SEO.\u00a0<\/span><\/p>\n

Instead, 60-70% of the recommendations focused on usability and CRO\u2014user behavior, page structure, and conversion funnels.<\/span><\/p>\n

While it\u2019s great to see SEOs embracing CRO principles, much of the conversion advice I heard felt outdated\u2014tweaking CTAs, changing button colors, and adjusting fonts. These tactics might have worked a decade ago, but do they still hold up?<\/span><\/p>\n

So, does CRO conflict with SEO, or can they work together for better results?<\/span><\/p>\n

Let’s break it down.<\/span><\/p>\n

Understanding SEO<\/span><\/h2>\n

SEO (Search Engine Optimization) is the process of improving your website\u2019s visibility on search engines like Google, Bing, and Yahoo. The goal? To attract high-quality traffic that\u2019s actively searching for what you offer.<\/span><\/p>\n

After all, <\/span>68% of online experiences<\/span><\/a> begin with a search engine, and 53% of all website traffic comes from organic search.\u00a0<\/span><\/p>\n

A well-optimized site means:<\/b>
<\/span><\/p>\n