{"id":101672,"date":"2026-08-16T15:18:50","date_gmt":"2026-08-16T15:18:50","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=101672"},"modified":"2026-08-27T07:33:22","modified_gmt":"2026-08-27T07:33:22","slug":"is-cro-worth-the-investment","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/is-cro-worth-the-investment\/","title":{"rendered":"Is CRO Worth the Investment for Your Website? Here\u2019s How to Know"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"wp-block-paragraph\">Wondering if CRO is worth the investment for your website?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the simplest way to think about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your website already makes millions, even a small improvement can be worth a lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If traffic is low, you may not have enough data to test properly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if the real problem is poor traffic, weak positioning, or an offer people don\u2019t want, CRO won\u2019t fix that either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So don\u2019t start with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cHow much can CRO increase our conversion rate?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cIf CRO works, will the upside be big enough to justify what we spend on it?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s what this article will help you figure out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Start with the money, not your conversion rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose two ecommerce companies both convert at 2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn&#8217;t mean CRO is equally valuable to both of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One generates $1 million a year online. The other generates $30 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 5% improvement in revenue is worth:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$50,000 to the first company<\/li>\n\n\n\n<li>$1.5 million to the second<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, what seemed like the same percentage improvement has drastically different business cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why your current conversion rate alone tells you surprisingly little about whether CRO is worth the investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, start with the amount of revenue flowing through the part of the customer journey you can realistically improve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For ecommerce, look at numbers such as: <strong>How much your website makes now \u00d7 the improvement you think is realistic \u00d7 how much of each sale you actually keep<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find your current website revenue in Shopify, GA4, or whatever ecommerce platform you use. For the last number, ask your finance team: after product costs, shipping, discounts, and other direct costs, how much money do we actually keep from each sale?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SaaS or lead-generation companies, you may need to work further down the funnel:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>How many extra good leads CRO could generate \u00d7 how many of those leads usually become customers \u00d7 how much an average customer is worth<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your sales team or CRM should already show how many leads become customers and what a typical customer spends.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>That brings us to the next question: <\/strong>how much improvement would CRO actually need to deliver to be worth the investment?<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">How much extra revenue does CRO need to generate?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Say your website makes $10 million a year and you spend $150,000 a year on CRO. A 1.5% revenue increase would generate another $150,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don\u2019t keep every dollar of revenue after product, shipping, payment and other direct costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So ask your finance team:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cIf we generate an extra $100 in sales, roughly how much of that do we actually keep?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That tells you how much additional revenue CRO really needs to generate to justify the cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And don\u2019t judge that only by conversion rate. For ecommerce, look at <a href=\"https:\/\/www.invespcro.com\/blog\/cro-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">essential CRO<\/a> KPIs like extra revenue and profit the change generated. For lead-gen businesses, look at whether the extra inquiries actually turned into customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one recent Invesp ecommerce experiment, important product and trust content was sitting too far down the homepage. We moved sections such as bestsellers, testimonials and FAQs higher up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/8937d62e-63f8-476a-bf0a-307ac69afcf3-1024x576.png\" alt=\"\" class=\"wp-image-101685\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/8937d62e-63f8-476a-bf0a-307ac69afcf3-1024x576.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/8937d62e-63f8-476a-bf0a-307ac69afcf3-300x169.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/8937d62e-63f8-476a-bf0a-307ac69afcf3-768x432.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/8937d62e-63f8-476a-bf0a-307ac69afcf3-1536x864.png 1536w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/8937d62e-63f8-476a-bf0a-307ac69afcf3.png 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Over 35 days, desktop conversion increased from <strong>1.08% to 1.26%<\/strong> and mobile conversion from <strong>0.49% to 0.54%<\/strong>. The estimated revenue impact during the test was <strong>more than $138,000<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"515\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/invesp-cro-revenue-impact-article-1.png\" alt=\"\" class=\"wp-image-101687\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/invesp-cro-revenue-impact-article-1.png 800w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/invesp-cro-revenue-impact-article-1-300x193.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/invesp-cro-revenue-impact-article-1-768x494.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A move from 1.08% to 1.26% doesn&#8217;t look enormous on a dashboard. But when a website has enough traffic and customers are placing high-value orders, even a relatively small improvement can translate into a meaningful amount of money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same test also shows why we don&#8217;t look at conversion rate alone. Mobile conversion went up, but the average amount spent per order went down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when we evaluate an experiment, we don&#8217;t stop at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cDid more people buy?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also ask:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cDid the change actually make the website more money?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s ultimately the number you need to compare with what you&#8217;re spending on CRO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Check whether you have enough traffic and conversions to learn anything<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B tests split visitors between different versions of a page. If you only get a handful of conversions each month, it can take months to know whether one version actually performed better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And there isn&#8217;t one traffic number that works for every business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The required sample depends on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your existing conversion rate<\/li>\n\n\n\n<li>The size of the improvement you want to detect<\/li>\n\n\n\n<li>How much traffic enters the experiment<\/li>\n\n\n\n<li>The level of statistical confidence you require<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, an experiment I came across has a 15% baseline conversion rate and aims to detect a 10% relative lift at 95% significance. It estimates roughly <strong><a href=\"https:\/\/support.optimizely.com\/hc\/en-us\/articles\/4410288881293-Use-minimum-detectable-effect-when-you-design-an-experiment\" target=\"_blank\" rel=\"noreferrer noopener\">8,000 visitors per variation<\/a><\/strong> would be required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Change the baseline conversion rate or try to detect a much smaller improvement, and the required sample changes substantially.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This matters because an experiment that needs six months to produce a useful answer can make little commercial sense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a practical rule of thumb, Invesp has historically recommended around <strong>500 conversions per month before relying heavily on A\/B testing<\/strong>, because <a href=\"https:\/\/www.invespcro.com\/blog\/ab-testing-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">running tests with too little conversion volume<\/a> can leave you waiting months for a useful result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But low traffic does <strong>not<\/strong> mean there is nothing to optimize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may simply mean that a continuous A\/B testing program isn&#8217;t the right first investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer interviews, usability studies, analytics analysis, <a href=\"https:\/\/www.invespcro.com\/blog\/using-session-replay-videos-to-identify-conversion-problems-on-a-website\" target=\"_blank\" rel=\"noreferrer noopener\">session recordings<\/a>, <a href=\"https:\/\/www.invespcro.com\/blog\/customer-feedback-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">surveys<\/a>, and expert reviews can still uncover obvious barriers. Those findings can inform higher-confidence changes without pretending every adjustment can be validated through an A\/B test.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Work out whether the website is actually the bottleneck<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRO can improve what happens <strong>after the right visitor arrives<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It cannot manufacture demand that doesn&#8217;t exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before investing heavily in CRO, ask:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Are enough of the right people reaching the website in the first place?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve just launched, have almost no traffic, haven&#8217;t found product-market fit or are sending badly targeted paid traffic to the site, acquisition or positioning may deserve attention before an ongoing experimentation program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you&#8217;ve already built meaningful traffic and large numbers of visitors disappear between important stages of the journey, the economics become more interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For ecommerce, examine the movement from:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product page \u2192 Add to cart \u2192 Cart \u2192 Checkout \u2192 Purchase<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SaaS:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Landing page \u2192 Signup\/demo request \u2192 Activation\/qualified lead \u2192 Paid customer<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for where money is leaking rather than simply looking at your site&#8217;s overall conversion rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Checkout is an obvious example. <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">Baymard&#8217;s 2026 dataset<\/a> puts the average documented ecommerce cart abandonment rate at <strong>70.22%<\/strong>, based on 50 studies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That does <strong>not<\/strong> mean 70% of your carts are recoverable. Some shoppers were never going to purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Baymard&#8217;s usability research estimates that large ecommerce sites can potentially gain substantial conversion improvements specifically by solving documented checkout usability problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The useful question isn&#8217;t:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cIs our abandonment rate higher than the industry average?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cWhy are our customers abandoning, and are those reasons something we can actually change?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s <a href=\"https:\/\/www.invespcro.com\/services\/conversion-research-discovery\/\">what conversion research should answer<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Ask whether you&#8217;re guessing too much<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We recently reviewed the problems companies brought up during Invesp&#8217;s sales conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The largest group at <strong>27%<\/strong> talked about needing more conversions or revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the next biggest problem wasn&#8217;t \u201cour CTA button needs work.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">23% talked about tracking, measurement, or difficulty understanding the customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another 18% struggled with knowing what to prioritize, while 17% raised problems around trust, messaging, or helping customers understand the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Checkout, cart or payment friction appeared in 16% of conversations, and 14% raised issues around execution speed and implementation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Invesp-CRO-stats.png\" alt=\"\" class=\"wp-image-101690\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Invesp-CRO-stats.png 800w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Invesp-CRO-stats-300x225.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Invesp-CRO-stats-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Invesp analysis of recent sales conversations. Categories are not mutually exclusive.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That distinction matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many companies, the value of CRO isn&#8217;t merely finding a page that can produce another 5% conversion lift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s replacing:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe think this is the problem.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cHere&#8217;s where customers struggle, here&#8217;s the evidence, and here&#8217;s what we should test or fix first.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If your team already has twenty website ideas but no reliable way to decide which five deserve development time, that prioritization itself has economic value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Make sure you can actually implement what you learn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can have plenty of traffic, clear conversion problems, and a large financial upside and still waste money on CRO if no one is there to make the changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask what happens after research identifies an opportunity or an experiment produces a winner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can your developers implement it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can tests get through design, legal, and brand review?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can analytics problems be fixed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will somebody make a decision when the evidence contradicts the team&#8217;s original opinion?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If every change gets trapped in an approval queue for three months, buying more research won&#8217;t solve the bottleneck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve seen the same issue with testing itself. An organization has to be willing to accept that customers may prefer a design the internal team dislikes. Invesp has documented cases where companies rejected statistically convincing winning variations because executives preferred the original design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRO only creates value when the business can act on what it learns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Don&#8217;t assume every CRO idea will make money<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is probably the biggest misconception about the investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re not paying a CRO team because it knows, with certainty, which variation will win.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re paying for a process that improves the odds of finding valuable opportunities <strong>and stops bad ideas from being rolled out blindly<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider a test we recently ran around a wishlist feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logic behind it seemed reasonable: visitors were returning and browsing products repeatedly, so letting them save products might make it easier to rediscover and compare items.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The experiment did not produce the expected result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, it was inconclusive. Checkout page views declined in both variations, and the estimated revenue impact during the test was approximately <strong>-$83,000<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without testing, a company could easily have built the feature, rolled it out to everyone, and called the project a UX improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A negative experiment isn&#8217;t necessarily wasted money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes <strong>not shipping the idea is the return.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, is CRO worth it for your website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A full CRO program is usually a stronger investment when:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Question<\/th><th>Strong signal<\/th><\/tr><\/thead><tbody><tr><td>Does meaningful revenue already flow through the website?<\/td><td>Yes<\/td><\/tr><tr><td>Would even a modest lift be financially meaningful?<\/td><td>Yes<\/td><\/tr><tr><td>Do you have enough traffic and conversions to run useful experiments?<\/td><td>Yes<\/td><\/tr><tr><td>Are visitors dropping between important funnel stages?<\/td><td>Yes<\/td><\/tr><tr><td>Do you have questions about <em>why<\/em> customers aren&#8217;t converting?<\/td><td>Yes<\/td><\/tr><tr><td>Are teams debating changes based largely on opinion?<\/td><td>Yes<\/td><\/tr><tr><td>Can your company actually implement what research and testing uncover?<\/td><td>Yes<\/td><\/tr><tr><td>Can you measure revenue, qualified leads or another real business outcome reliably?<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t have enough traffic or conversions to run useful tests, start by finding out what\u2019s stopping people from converting instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If tracking is unreliable, fix measurement first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If almost nobody is reaching the website, focus on acquisition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if the economics say you would need a large improvement simply to recover the cost of the program, CRO may simply not be the right investment yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re trying to work out whether CRO would generate enough value to justify the investment, <a href=\"https:\/\/www.invespcro.com\/contact\/\">talk to our team<\/a>. We\u2019ll look at your traffic, conversion volume, and business economics and tell you whether a CRO program makes sense for you right now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Wondering if CRO is worth the investment for your website? Here\u2019s the simplest way to think about it. If your website already makes millions, even a small improvement can be worth a lot. If traffic is low, you may not have enough data to test properly. And if the real problem is poor traffic, weak [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":101985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-101672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-test-categories"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/101672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=101672"}],"version-history":[{"count":2,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/101672\/revisions"}],"predecessor-version":[{"id":101984,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/101672\/revisions\/101984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/101985"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=101672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=101672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=101672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}