{"id":10223,"date":"2017-12-12T09:04:53","date_gmt":"2017-12-12T14:04:53","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=10222"},"modified":"2026-08-10T17:29:02","modified_gmt":"2026-08-10T17:29:02","slug":"selective-attention-psychology-theory","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/selective-attention-psychology-theory\/","title":{"rendered":"Selective Attention Psychology &#8211; How to Use the Power of Selective Attention Theory for Higher Conversion Rates"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10223\" class=\"elementor elementor-10223\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62b16b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62b16b01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9c63d5\" data-id=\"3f9c63d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f627ad2 elementor-widget elementor-widget-text-editor\" data-id=\"7f627ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s true.<\/p><p>Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals.<\/p><p>This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit.<\/p><p>Related to unintentional blindness, change blindness, and selective disregard, a phenomenon called selective attention is responsible for this behavior.<\/p><p>Find out more on this human behavior, how it may affect your <a href=\"https:\/\/www.invespcro.com\/cro\/conversion-rate-by-industry\/\">site conversion rates<\/a>, and <a href=\"https:\/\/www.invespcro.com\/blog\/improve-conversions-by-addressing-customer-fears-and-anxieties\/\">how to address it to increase conversions<\/a>.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/selective-attention-psychology-theory\/#more-10223\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Selective Attention Psychology &#8211; How to Use the Power of Selective Attention Theory for Higher Conversion Rates\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>It&#8217;s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":10306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,18],"tags":[87,328,245,477,523],"class_list":["post-10223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-ux","tag-general","tag-how-to","tag-intermediate","tag-psychology","tag-selective-attention"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=10223"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10223\/revisions"}],"predecessor-version":[{"id":100974,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10223\/revisions\/100974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/10306"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=10223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=10223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=10223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}