{"id":10682,"date":"2018-01-27T11:09:53","date_gmt":"2018-01-27T16:09:53","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=10682"},"modified":"2018-01-27T11:09:53","modified_gmt":"2018-01-27T16:09:53","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/influencer-marketing\/","title":{"rendered":"The Importance of Influencer Marketing &#8211; Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/influencer-marketing.jpg\" alt=\"Influencer marketing statistics and trends\" width=\"580\" \/><\/strong><\/p>\n<p style=\"margin-bottom: 10px; border-bottom: 1px solid #ccc; font-size: 15px; padding-bottom: 10px;\">\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp Conversion Optimization Company<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/influencer-marketing.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/influencer-marketing.jpg&#8221; alt=&#8221;Influencer marketing statistics and trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion Rate Optimization Company&lt;\/a&gt;<\/textarea>ers who used influencer marketing believe the tactic to be effective<\/p>\n<p>48% of marketers in the US plan to ramp up budget for influencer-focused campaigns<\/p>\n<p>Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing<\/p>\n<p><b>Expected change in Influencer marketing budget <\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>%age in Marketing Budget<\/b><\/td>\n<td><b>%age of respondents<\/b><\/td>\n<\/tr>\n<tr>\n<td>Increase<\/td>\n<td>48%<\/td>\n<\/tr>\n<tr>\n<td>Stay the same<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Not sure<\/td>\n<td>25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Aspects of influencer marketing that US marketers would like to see it improved<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Influencer Marketing Aspects<\/b><\/td>\n<td><b>%age of respondents<\/b><\/td>\n<\/tr>\n<tr>\n<td>Measuring ROI<\/td>\n<td>80%<\/td>\n<\/tr>\n<tr>\n<td>Tracking Influence<\/td>\n<td>66%<\/td>\n<\/tr>\n<tr>\n<td>Influencer Discovery<\/td>\n<td>60%<\/td>\n<\/tr>\n<tr>\n<td>Reporting back<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Vetting Influencers<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Managing lists of Influencers<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Engaging influencers<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>Influencer relationships<\/td>\n<td>26%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.<\/p>\n<p><b>Most Effective Influencer Marketing Techniques<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Influencer Marketing Techniques<\/b><\/td>\n<td><b>%age of respondents<\/b><\/td>\n<\/tr>\n<tr>\n<td>Ongoing Ambassadorships<\/td>\n<td>70.6%<\/td>\n<\/tr>\n<tr>\n<td>Product Reviews<\/td>\n<td>66.7%<\/td>\n<\/tr>\n<tr>\n<td>Brand Mentions<\/td>\n<td>53.9%<\/td>\n<\/tr>\n<tr>\n<td>Event coverage<\/td>\n<td>52.9%<\/td>\n<\/tr>\n<tr>\n<td>Sponsored content<\/td>\n<td>50.0%<\/td>\n<\/tr>\n<tr>\n<td>Affiliate links<\/td>\n<td>10.8%<\/td>\n<\/tr>\n<tr>\n<td>Others<\/td>\n<td>14.7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Influencer Marketing Goals by Importance<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Influencer Marketing Goals<\/b><\/td>\n<td><b>%age <\/b><\/td>\n<\/tr>\n<tr>\n<td>Improve Brand Advocacy<\/td>\n<td>94%<\/td>\n<\/tr>\n<tr>\n<td>Expand Brand Awareness<\/td>\n<td>92%<\/td>\n<\/tr>\n<tr>\n<td>Reach New Targeted Audience<\/td>\n<td>88%<\/td>\n<\/tr>\n<tr>\n<td>Increase share of voice<\/td>\n<td>86%<\/td>\n<\/tr>\n<tr>\n<td>Improve sales of conversion<\/td>\n<td>74%<\/td>\n<\/tr>\n<tr>\n<td>Manage reputation<\/td>\n<td>68%<\/td>\n<\/tr>\n<tr>\n<td>Drive lead generation<\/td>\n<td>67%<\/td>\n<\/tr>\n<tr>\n<td>Accelerate digital transformation<\/td>\n<td>64%<\/td>\n<\/tr>\n<tr>\n<td>Improve customer satisfaction<\/td>\n<td>63%<\/td>\n<\/tr>\n<tr>\n<td>Improve Employees influence<\/td>\n<td>53%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Effectiveness of Influencer marketing according to professionals by Objective<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Objective<\/b><\/td>\n<td><b>Extremely Effective<\/b><\/td>\n<td><b>Effective<\/b><\/td>\n<td><b>Somewhat Effective<\/b><\/td>\n<td><b>Not Effective<\/b><\/td>\n<\/tr>\n<tr>\n<td>Raising Awareness<\/td>\n<td>39%<\/td>\n<td>49%<\/td>\n<td>8%<\/td>\n<td>4%<\/td>\n<\/tr>\n<tr>\n<td>Increasing Customer Loyalty<\/td>\n<td>24%<\/td>\n<td>41%<\/td>\n<td>27%<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Driving Sales<\/td>\n<td>20%<\/td>\n<td>33%<\/td>\n<td>34%<\/td>\n<td>13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,35],"tags":[524,525],"class_list":["post-10682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-sales-marketing","tag-influencer-marketing","tag-influencer-marketing-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=10682"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/10686"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=10682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=10682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=10682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}