{"id":10720,"date":"2018-02-06T03:09:42","date_gmt":"2018-02-06T08:09:42","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=10720"},"modified":"2026-08-15T22:03:03","modified_gmt":"2026-08-15T22:03:03","slug":"are-customer-journey-maps-more-than-a-pretty-diagram-are-they-worth-the-investment","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/are-customer-journey-maps-more-than-a-pretty-diagram-are-they-worth-the-investment\/","title":{"rendered":"Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10720\" class=\"elementor elementor-10720\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7968a8cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7968a8cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3698c5b7\" data-id=\"3698c5b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8997da8 elementor-widget elementor-widget-text-editor\" data-id=\"8997da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.invespcro.com\/blog\/customer-journey-maps\/\">Customer journey mapping<\/a> is extremely popular, and more companies are adopting it. In fact, a recent Google search for the term &#8220;Customer Journey Maps&#8221; returned 5.3 million results.<\/p><p>What are customer journey maps, and why are they such a big deal?<\/p><p>In short, customer journey maps visually represent a customer&#8217;s relationship with an organization. They are supposed to allow marketers to understand customer needs and address them effectively.<\/p><p>Sounds great, right?<\/p><p>Unfortunately, customer journey maps are difficult to design and often fail to meet their objectives.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/are-customer-journey-maps-more-than-a-pretty-diagram-are-they-worth-the-investment\/#more-10720\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Customer journey mapping is extremely popular, and more companies are adopting it. In fact, a recent Google search for the term &#8220;Customer Journey Maps&#8221; returned 5.3 million results. What are customer journey maps, and why are they such a big deal? In short, customer journey maps visually represent a customer&#8217;s relationship with an organization. They [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":10722,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[338,87,245,109],"class_list":["post-10720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux","tag-customer-journey-maps","tag-general","tag-intermediate","tag-resource"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=10720"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10720\/revisions"}],"predecessor-version":[{"id":101629,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10720\/revisions\/101629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/10722"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=10720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=10720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=10720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}