{"id":10795,"date":"2018-03-16T10:12:37","date_gmt":"2018-03-16T15:12:37","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=10795"},"modified":"2018-03-16T10:12:37","modified_gmt":"2018-03-16T15:12:37","slug":"social-media-influencers","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/social-media-influencers\/","title":{"rendered":"How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their purchases.<\/p>\n<p>Check out our infographic to know about the growing importance of <a href=\"https:\/\/www.invespcro.com\/blog\/influencer-marketing\/\">social media influencers<\/a> and how social media influencers impact online buying decisions.<!--more--><\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/social-media-influencers.jpg\" alt=\"How Social Media Influencers Are Impacting Online Buying Decisions- \" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- Invesp <a href=\"https:\/\/www.invespcro.com\/cro\/\">Conversion Rate Optimization<\/a> Company<\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website. Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/social-media-influencers.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/social-media-influencers.jpg&#8221; alt=&#8221;How Social Media Influencers Are Impacting Online Buying Decisions- &#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion Rate Optimization Company&lt;\/a&gt;<\/textarea><\/p>\n<p>70% of teenagers say they trust influencers more than traditional celebrities.<\/p>\n<p>40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media.<\/p>\n<p>49% of consumers rely on product recommendations shared by influencers for their purchases<\/p>\n<p>72% of customers trust a business more after it is recommended by an influencer<\/p>\n<p>Consumers Trust Influencers 94% More than Friends or Family When Making Shopping Decisions<\/p>\n<p>92% of shoppers trust influencer reviews over classic ads and celebrity endorsements<\/p>\n<p>33% of those participating in the survey admitted that social media influencers are their most trusted sources for shopping<\/p>\n<p>43% of respondents said authenticity was the top reason to \u201ctrust\u201d an influencer; 39% said the expertise of the influencer would make them trust the endorsement.<\/p>\n<p>44% of all respondents said they have considered purchasing a product or service based on a social influencer post<\/p>\n<p>24% said they have recommended a product or service based on an influencer post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,12,35],"tags":[85,87,88,527,89],"class_list":["post-10795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-infographics","category-sales-marketing","tag-beginner","tag-general","tag-infographic","tag-social-media-influencers","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=10795"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/10795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/10801"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=10795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=10795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=10795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}