{"id":11109,"date":"2018-04-16T08:30:07","date_gmt":"2018-04-16T13:30:07","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=11109"},"modified":"2026-08-11T13:10:29","modified_gmt":"2026-08-11T13:10:29","slug":"e-commerce-abandonment-rates","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/e-commerce-abandonment-rates\/","title":{"rendered":"Guide to eCommerce Abandonment Rates"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11109\" class=\"elementor elementor-11109\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d2385f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d2385f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c456a38\" data-id=\"4c456a38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6febffdf elementor-widget elementor-widget-text-editor\" data-id=\"6febffdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value, and the number of monthly visitors, site revenue, and the cost per acquisition. These metrics translate into money in the bank (or lack thereof).<\/p><p>Each of these KPIs is influenced by a variety of other metrics that causes them to go up or down.<\/p><p>It is important to state that abandonment rates are incredibly site-specific. Establishing market standards for them is difficult. Each site, with its customer base and specific audience, will require its unique evaluation and solutions.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-abandonment-rates\/#more-11109\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Guide to eCommerce Abandonment Rates\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value, and the number of monthly visitors, site revenue, and the cost per acquisition. These metrics translate into money in the bank (or lack thereof). Each of these KPIs is influenced by a variety of other metrics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[61,87,245,109],"class_list":["post-11109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-abandonment","tag-general","tag-intermediate","tag-resource"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=11109"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11109\/revisions"}],"predecessor-version":[{"id":101363,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11109\/revisions\/101363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/11115"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=11109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=11109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=11109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}