{"id":11324,"date":"2018-05-21T03:40:42","date_gmt":"2018-05-21T08:40:42","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=11324"},"modified":"2024-02-01T12:49:04","modified_gmt":"2024-02-01T12:49:04","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/marketing-automation\/","title":{"rendered":"The Rise of Marketing Automation &#8211; Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>The marketing automation industry is growing and has become one of the most important trends in digital marketing. According to recent studies, marketing automation, on average, drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.<\/p>\n<p>80% of marketing automation users saw an <a href=\"https:\/\/www.invespcro.com\/blog\/lead-nurturing\/\">increase in the number of leads<\/a> using <a href=\"https:\/\/www.figpii.com\/glossary\/marketing-strategy\">marketing<\/a> automation software, and 77% had an increase in conversions. 91% of marketing automation users agree it is \u201cvery important\u201d to the overall success of their online marketing activities. Check out our infographic, &#8221; The Rise of Marketing Automation,&#8221; for the latest marketing automation statistics and trends.<\/p>\n<p>https:\/\/www.invespcro.com\/blog\/images\/blog-images\/marketing-automation.jpg<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/marketing-automation.jpg\" alt=\"The rise of marketing automation \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by Invesp <a href=\"https:\/\/www.invespcro.com\/services\/landing-page-optimization\/\">Landing Page Optimization and Design<\/a> Company<\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website. Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/marketing-automation.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/marketing-automation.jpg&#8221; alt=&#8221;The rise of marketing automation \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion Rate Optimization Company&lt;\/a&gt;<\/textarea><\/p>\n<p>Four in five users increased their leads by using marketing automation software, and almost as many (77%) saw an <a href=\"https:\/\/www.invespcro.com\/blog\/5-ways-to-increase-conversion-rates-with-social-media\/\">increase in conversions<\/a>.<\/p>\n<p>63% of marketers plan to increase their marketing automation budget this year<\/p>\n<p>74% of respondents said the technology\u2019s ability to save them time was its largest benefit<\/p>\n<p>92% of users said their main goal was to improve their qualified lead pipeline, closely followed by <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">customer retention<\/a> (81%) and the lead nurturing process (66%)<\/p>\n<p>58% of industry leaders using marketing automation say that <a href=\"https:\/\/www.invespcro.com\/cro\/\">conversion rate<\/a> and revenue generated are the most useful metrics to measure<\/p>\n<p>27% of companies say they still consider themselves \u201cnew\u201d to marketing automation, whereas 86% of marketers consider \u201cease of use\u201d to be the most important factor when evaluating automation tools<\/p>\n<p><b>The most important strategic goal of marketing automation strategy<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Strategic Goals<\/td>\n<td>%age<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Increasing Lead Generation<\/td>\n<td>61%<\/td>\n<\/tr>\n<tr>\n<td>Lead Nurturing<\/td>\n<td>57%<\/td>\n<\/tr>\n<tr>\n<td>Sales Revenue<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>Improving Customer Engagement<\/td>\n<td>36%<\/td>\n<\/tr>\n<tr>\n<td>Marketing Productivity<\/td>\n<td>29%<\/td>\n<\/tr>\n<tr>\n<td>Improving Campaign Measurability<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>Improving Campaign Targeting<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The marketing automation industry is growing and has become one of the most important trends in digital marketing. According to recent studies, marketing automation, on average, drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,87,88,547,548],"class_list":["post-11324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-general","tag-infographic","tag-marketing-automation","tag-marketing-automation-industry"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=11324"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11324\/revisions"}],"predecessor-version":[{"id":98000,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11324\/revisions\/98000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/11329"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=11324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=11324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=11324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}