{"id":11346,"date":"2018-05-28T06:52:00","date_gmt":"2018-05-28T11:52:00","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=11346"},"modified":"2026-08-15T21:51:43","modified_gmt":"2026-08-15T21:51:43","slug":"e-commerce-user-experience-optimization","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/e-commerce-user-experience-optimization\/","title":{"rendered":"12 UX Design Tips For E-commerce User Experience Optimization"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 22<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11346\" class=\"elementor elementor-11346\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e7caba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7caba9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-525d0e4a\" data-id=\"525d0e4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-569707c elementor-widget elementor-widget-text-editor\" data-id=\"569707c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that\u2019s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of well-designed sites, sticking out by having better usability really doesn\u2019t move the needle.<\/p><p>SHIP (Scrutinize, Hypothesize, Implement, and Propagate), is our <a href=\"https:\/\/www.invespcro.com\/\">CRO<\/a> methodology. The 4 phases represent the overall <a href=\"https:\/\/www.invespcro.com\/cro\/\">CRO process<\/a> we follow at our organization. Ultimately, the research you collect during the scrutinize phase gets classified as an item that needs to be fixed right away, investigated further, instrument, or research opportunity. Typically, UX fixes are classified under \u201cfix right away\u201d as it simply doesn\u2019t make sense to test something like that.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-user-experience-optimization\/#more-11346\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading 12 UX Design Tips For E-commerce User Experience Optimization\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 22<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that\u2019s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[85,536,537,78,549,253,68,446,530,550,551,468,153,552,553,109,526,554,392,241,81,555],"class_list":["post-11346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-beginner","tag-chatbots","tag-chatbots-customer-service","tag-conversion","tag-credibility","tag-cta","tag-e-commerce","tag-e-commerce-conversion-optimization","tag-e-commerce-product-videos","tag-image-based-shopping","tag-interactivity","tag-landing-page-designing","tag-market-segmentation","tag-omni-experience","tag-optimize-the-experience","tag-resource","tag-same-day-delivery","tag-track-online-behavior","tag-user-generated-content","tag-ux","tag-value-proposition","tag-visual-cues"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=11346"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11346\/revisions"}],"predecessor-version":[{"id":101618,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11346\/revisions\/101618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/11404"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=11346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=11346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=11346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}