{"id":11420,"date":"2018-06-04T08:37:50","date_gmt":"2018-06-04T13:37:50","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=11420"},"modified":"2026-08-10T17:34:03","modified_gmt":"2026-08-10T17:34:03","slug":"website-first-impression","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/website-first-impression\/","title":{"rendered":"4 Effective Tactics To Improve First Impression Of Your Website"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11420\" class=\"elementor elementor-11420\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36e8076e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36e8076e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-398fa11a\" data-id=\"398fa11a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73beed0b elementor-widget elementor-widget-text-editor\" data-id=\"73beed0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most important factors to think about for your website is how to enhance <a href=\"https:\/\/www.invespcro.com\/blog\/optimizing-for-trust-how-to-create-a-high-converting-website\/\">Trust<\/a> and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone.<\/p><p>But nowadays, it\u2019s less common that you find a site that is so extremely untrustworthy that upon first glance a visitor will leave (they do exist, but they\u2019re less common than they used to be).<\/p><p><a href=\"https:\/\/www.nngroup.com\/videos\/5-second-usability-test\/\">According to Katie Sherwin:<\/a><\/p><blockquote><p><em>\u201cThe 5-second test is a simple usability technique to help designers gauge the audience\u2019s first impressions of a webpage.\u201d<\/em><\/p><\/blockquote><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/website-first-impression\/#more-11420\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading 4 Effective Tactics To Improve First Impression Of Your Website\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone. But nowadays, it\u2019s less common that you find [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[556,85,87,557,246,558,348,518,500,559],"class_list":["post-11420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux","tag-5-seconds-test","tag-beginner","tag-general","tag-google-search-console","tag-landing-page-testing","tag-open-ended-questions","tag-trust","tag-understand-visitor-intent","tag-usability-testing","tag-website-copy"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=11420"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11420\/revisions"}],"predecessor-version":[{"id":100992,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11420\/revisions\/100992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/11433"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=11420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=11420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=11420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}