{"id":11616,"date":"2018-07-11T12:52:09","date_gmt":"2018-07-11T17:52:09","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=11616"},"modified":"2018-07-11T12:52:09","modified_gmt":"2018-07-11T17:52:09","slug":"data-driven-marketing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/data-driven-marketing\/","title":{"rendered":"The Importance of Data Driven Marketing \u2013 Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they\u2019ve had a somewhat or significant increase in access to useful data over the past year \u00a0but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy. Check out our infographic to know more about the growing importance of data driven marketing and the objectives and challenges of data driven marketing.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/data-driven-marketing.jpg\" alt=\"The importance of data driven marketing \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p style=\"margin-bottom: 10px; border-bottom: 1px solid #ccc; font-size: 15px; padding-bottom: 10px;\">\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/services\/landing-page-optimization\/\">Invesp Landing page Optimization Company<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/data-driven-marketing.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/data-driven-marketing.jpg&#8221; alt=&#8221;The importance of data driven marketing \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/services\/landing-page-optimization\/&#8221;&gt;Invesp Landing page Design and Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p><b>The most Important objectives of Data Driven Marketing<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Data Driven Marketing Objectives<\/td>\n<td>%age<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Basing more decisions on data analysis<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td>Acquiring more new customers<\/td>\n<td>45%<\/td>\n<\/tr>\n<tr>\n<td>Integrating data across platforms<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Enriching data quality and completeness<\/td>\n<td>37%<\/td>\n<\/tr>\n<tr>\n<td>Segmenting target markets<\/td>\n<td>34%<\/td>\n<\/tr>\n<tr>\n<td>Attributing sales revenue to marketing<\/td>\n<td>33%<\/td>\n<\/tr>\n<tr>\n<td>Aligning marketing and sales teams<\/td>\n<td>31%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Over 40% of brands plan to expand their data-driven marketing budgets whereas 88% of marketers surveyed use data obtained by third parties to enhance their understanding of each customer<\/p>\n<p><b>Data Driven Marketing Strategies Companies Using to Improve Conversion Rates<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Strategy<\/td>\n<td>%age<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Customer journey analysis<\/td>\n<td>63%<\/td>\n<\/tr>\n<tr>\n<td>A\/B testing<\/td>\n<td>60%<\/td>\n<\/tr>\n<tr>\n<td>Website personalization<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Segmentation<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Mutivariate testing<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Usability testing<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Cart abandonment analysis<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>Copy optimization<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Abandonment email<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>Online surveys\/Customer feedback<\/td>\n<td>34%<\/td>\n<\/tr>\n<tr>\n<td>Expert usability reviews<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>Competitor benchmarking<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>64% of marketing executives \u201cstrongly agree\u201d that data-driven marketing is crucial in the economy<\/p>\n<p>49% of marketers feel \u201csignificant pressure\u201d to increase data\u2019s role in their current strategy whereas \u00a087% of marketers consider data their organization\u2019s most underutilized asset<\/p>\n<p>54% of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness<\/p>\n<p>More than three-quarters (77%) of respondents believe that they\u2019ve had a somewhat or significant increase in access to useful data over the past year \u00a0but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy<\/p>\n<p><b>Biggest Challenges of Data Driven Marketing<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Challenges <\/b><\/td>\n<td><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Insufficient technology<\/td>\n<td>44.6%<\/td>\n<\/tr>\n<tr>\n<td>Lack of internal experience<\/td>\n<td>34.8%<\/td>\n<\/tr>\n<tr>\n<td>Lack of first party data resources<\/td>\n<td>32.6%<\/td>\n<\/tr>\n<tr>\n<td>Difficulty in proving ROI of our data driven programs<\/td>\n<td>26.1%<\/td>\n<\/tr>\n<tr>\n<td>Poor data sharing protocols<\/td>\n<td>25.0%<\/td>\n<\/tr>\n<tr>\n<td>Lack of resources<\/td>\n<td>21.7%<\/td>\n<\/tr>\n<tr>\n<td>Lack of quality of third party data<\/td>\n<td>17.4%<\/td>\n<\/tr>\n<tr>\n<td>Competitive pressures<\/td>\n<td>15.2%<\/td>\n<\/tr>\n<tr>\n<td>Haven\u2019t achieved success in testing<\/td>\n<td>12.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they\u2019ve had a somewhat or significant increase in access to useful data [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,586,87,88,270],"class_list":["post-11616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-data-driven-marketing","tag-general","tag-infographic","tag-personalization"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=11616"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/11620"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=11616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=11616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=11616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}