{"id":11789,"date":"2018-08-13T07:13:05","date_gmt":"2018-08-13T12:13:05","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=11789"},"modified":"2026-08-10T16:54:42","modified_gmt":"2026-08-10T16:54:42","slug":"seasonal-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/seasonal-marketing-campaign\/","title":{"rendered":"The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11789\" class=\"elementor elementor-11789\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74e932a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74e932a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee91811\" data-id=\"ee91811\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4af2b6 elementor-widget elementor-widget-text-editor\" data-id=\"c4af2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Disclaimer: This section is a TL;DR of the main article and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you\u2019ll see the introduction.<\/span><\/i><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonality is an <\/span><i><span style=\"font-weight: 400;\">ever-evolving trend..<\/span><\/i> <span style=\"font-weight: 400;\">According to BigCommerce, nearly 40% of online sales are generated in the <\/span><i><span style=\"font-weight: 400;\">last three months<\/span><\/i><span style=\"font-weight: 400;\"> of the year \u2013 October, November, and December.<\/span><\/li><\/ul><h2><b>What is Seasonality?<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonality refers to periodic fluctuations occurring in a predictable pattern based on a particular season, quarter, or month. Any predictable change or pattern in a time series that recurs or repeats over a one-year period can be said to be seasonal.<\/span><\/li><\/ul><h2><b>What Does Seasonality Mean From A Marketing Standpoint?<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s more than just<\/span> <span style=\"font-weight: 400;\">throwing a few joyful, light-hearted festive posts on your social media accounts. The reason is that each season comes with specific noteworthy holidays, events, and activities, which cause consumers to behave differently, hence, providing opportunities for businesses to thrive.<\/span><\/li><\/ul><h2><b>Adjusting Your Message, Budget, And Approach For Seasonality<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonality has a significant influence on the strategies that organizations put in place.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additionally, purchasing habits tend to shift based on the activities that consumers participate in, and online businesses need to consider this well ahead of time.<\/span><\/li><\/ul><h2><b>Tips For A Successful Seasonal Marketing Campaign<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t go with every season; pick the right one.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nail down the message and approach.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fine-tune your budget\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re-use or model successful campaigns.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment and treat every customer individually.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review and repurpose campaigns that aren\u2019t turning out well.<\/span><\/li><\/ul><h2><b>Why You Must Account + Review Your Conversion Strategy For Seasonality<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers are typically highly motivated during peak seasons. What do you think the traffic of an online floral retailer looks like in the week leading up to <\/span><i><span style=\"font-weight: 400;\">Valentine\u2019s day<\/span><\/i><span style=\"font-weight: 400;\"> compared to the <\/span><b>week or month after? Definitely up there.<\/b><\/li><\/ul><h2><b>Why do some companies refuse to conduct CRO during the peak seasons?<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possible financial loss due to sending motivated traffic to variations that perform worse than the original design.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The possibility of introducing bugs to the website during peak seasons.<\/span><\/li><\/ul><p><strong>Few Reasons To A\/B Test During Peak Season<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potential financial impact<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Running tests during peak seasons can give insights into the urgency&#8217;s impact on your visitors.<\/span><\/li><\/ul><h2><b>Non-Test Activities To Carry Out During Peak Season<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct qualitative research<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct quantitative research<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct competitive research<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert reviews, aka heuristic evaluation<\/span><\/li><\/ul><p><b>Here&#8217;s A Longer And More Detailed Version Of The Article.<\/b><\/p><hr \/><p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">quantdare<\/span><\/p><p><span style=\"font-weight: 400;\">Seasonality is an <\/span><i><span style=\"font-weight: 400;\">ever-evolving trend. <\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Even if you are not in a seasonal business \u2013 your customers are reacting to a particular season in predictable ways that you can leverage.<\/span><\/p><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a><span style=\"font-weight: 400;\">, nearly 40% of online sales are generated in the <\/span><i><span style=\"font-weight: 400;\">last three months<\/span><\/i><span style=\"font-weight: 400;\"> of the year \u2013 October, November, and December.<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s more:<\/span><\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/seasonal-marketing-campaign\/#more-11789\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disclaimer: This section is a TL;DR of the main article and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you\u2019ll see the introduction. Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":11803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,11],"tags":[85,601,43,602,603,604,605,606,109,607,99,608],"class_list":["post-11789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-ecommerce","tag-beginner","tag-code-freeze","tag-cro","tag-cro-during-the-peak-seasons","tag-holidays","tag-mab-approach","tag-multi-arm-bandit","tag-peak-seasons","tag-resource","tag-seasonal-marketing-campaign","tag-seasonality","tag-testing-during-peak-seasons"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=11789"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11789\/revisions"}],"predecessor-version":[{"id":100871,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/11789\/revisions\/100871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/11803"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=11789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=11789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=11789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}