{"id":12060,"date":"2018-09-21T12:06:55","date_gmt":"2018-09-21T17:06:55","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12060"},"modified":"2018-09-21T12:06:55","modified_gmt":"2018-09-21T17:06:55","slug":"referral-marketing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/referral-marketing\/","title":{"rendered":"The Importance of Referral Marketing \u2013 Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?<\/p>\n<p>Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.<\/p>\n<p>Check out our infographic &#8220;The importance of Referral Marketing&#8221; for the latest referral marketing statistics and trends.<!--more--><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/referral-marketing.jpg\" alt=\"The importance of referral marketing \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/services\/landing-page-optimization\/\">Invesp Conversion Rate and Landing Page Optimization Services<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website. Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/referral-marketing.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/referral-marketing.jpg&#8221; alt=&#8221;The importance of referral marketing \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/services\/landing-page-optimization\/&#8221;&gt;Invesp Landing page Design and Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p>84% of people trust recommendations from people they know making referral marketing the most influential form of advertising<\/p>\n<p>77% of consumers are more likely to buy a new product when learning about it from friends or family whereas 49% of U.S. consumers say friends and family are their top sources of brand awareness<\/p>\n<p>Referral marketing generates conversion rates 3-5x higher than any other marketing channel<\/p>\n<p>Only 30% of companies surveyed had a formalized referral program<\/p>\n<p>78% \u00a0of respondents with running referral programs claimed that customers who were referred are more loyal than those acquired through other methods<\/p>\n<p>More than 50% of people say they\u2019re likely to give a referral if offered a direct incentive, social recognition or access to an exclusive loyalty program<\/p>\n<p>The average small business gets 60% of its business from referral campaigns whereas 82% of small business owners have said referrals are their main source of new business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand. Check out our infographic &#8220;The importance of Referral [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":12067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12],"tags":[614,615],"class_list":["post-12060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-infographics","tag-referral-marketing","tag-referral-marketing-infographic"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12060"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12067"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}